There is always
a next level
– bring on 2030!
We believe we are heading in the right direction, so it isn’t a change in direction we want, but rather for us to always be striving to reach the next level. As we head towards 2030, we want to make significant further developments in the tourism industry in the region.
With our passion, bravery and drive, we want to stimulate innovation and entrepreneurship and always strive for the next level, moving step by step towards 2030. We want to hold onto the “campfire feeling” we have identified as one of the reasons for our success thus far, both for those of us who live here and for those who visit us.