We need to dare to think big to both increase the size of investments made in the region and to attract more investors. We need to offer even better experiences and increase the economic returns of our assets.
Our nature, culture, cuisine and events are great assets and strengths that can be used as resources in product development work towards 2030. We need to offer even better experiences and increase the economic returns of our assets. To continue to be seen as an attractive destination heading towards 2030, we need to strengthen our work with product development and innovation. The quality and variation of what we offer needs to be increased; we need more attractions that will bring more new and returning visitors to us, all year round. We need to strengthen our connection with nature as an attraction along with our selection of accommodation, restaurants, shopping and services available in our towns and cities. Part of our job is to create new reasons for people to visit us. With the campfire as our guiding light, together we will create new year-round attractions where people can experience the campfire feeling whatever the season.
In order to be an attractive destination and create more attractions and experiences and a larger and higher quality selection, we need more investment from both the public and private sectors. We also need to attract new investors, both domestically and internationally. In addition, we need to work with proactive financing – we will not wait to be approached, but rather we will take the initiative ourselves. We also need to dare to think big. In doing this, we will create more jobs and increase interest in people moving here permanently.
Based on today’s global challenges, our own strengths and weaknesses as well as our vision and our goals, we have identified five strategic areas and associated sub-strategies that we have identified as areas we need to work with in order to reach success as we move towards 2030.
Höga Kusten Destinationsutveckling AB
Järnvägsgatan 6, 891 31 Örnsköldsvik
info@hkdest.se
Org.no: 556961-4067