Our work with sustainability in the High Coast affects all areas of the destination, making knowledge, desires and actions extra important on our journey towards becoming a long-term sustainable destination.
Our work with sustainability in the High Coast affects all areas of the destination, making knowledge, desires and actions extra important on our journey towards becoming a long-term sustainable destination. Our visitors are becoming more and more environmentally conscious and in order for us to be thought of as credible, we need to work with sustainability systematically and with a long-term perspective. This is essential if we are going to keep the High Coast’s unique region attractive for those who live here, visitors and businesses.
As a destination, we need to have a plan for how we work and follow up on our joint work with sustainability from all three dimensions. We need to ensure the preservation of our unique nature and culture, take care of our local communities, and create attractive places to visit and conditions in which businesses can thrive. We need to take a sustainable approach when making all decisions regarding reaching our goal of doubling our turnover together with a high level of local ambassadorship in a carbon neutral destination of international top class. This could, for example, mean that we decide not to focus on far-flung international markets in order to focus on regions that are closer to us, all to reduce environmental impact. Or that we decide to promote how we preserve our unique nature and culture, how we take care of our local communities, and how we create attractive places to visit and conditions in which businesses can thrive.
Today, the majority of our visitors come here during the summer months, primarily in July and August. We need to create conditions that will result in visitors coming here all year round. To do this, we need to create more experiences and attractions during the autumn, winter and spring. This would make it easier for businesses to become profitable year round and the distribution of visitors in the region would be more even.
Based on today’s global challenges, our own strengths and weaknesses as well as our vision and our goals, we have identified five strategic areas and associated sub-strategies that we have identified as areas we need to work with in order to reach success as we move towards 2030.
Create more reasons to visit us and increase the level of investment in our region.
Strengthen our brand, build personal relationships and invest in smart digitalisation.
Deepen collaboration and simplify and facilitate business and entrepreneurship.
Develop infrastructure and increase accessibility.
Höga Kusten Destinationsutveckling AB
Järnvägsgatan 6, 891 31 Örnsköldsvik
info@hkdest.se
Org.no: 556961-4067
