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Bothnian Coastal Tourism

Bothnian Coastal Tourism is a three-year Interreg Aurora project in which organisations along the Swedish and Finnish coasts of the Gulf of Bothnia are working together to develop the area as a shared international destination.

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The project builds on the work carried out within Bothnian Coastal Route and takes the next step from development and concepts to practical implementation, business development and marketing.
 
The project aims to:
  • strengthen the export readiness and international competitiveness of tourism businesses through initiatives in areas such as product development, packaging, pricing, digitalisation, AI, sustainability and international sales.
  • create a stronger shared story and increase the international visibility of destinations along the Swedish and Finnish coasts.
  • develop international markets, with Finland, the Netherlands and Germany among the key target markets, and create more reasons for international visitors to discover the coastal region.
  • create better opportunities for journeys that allow visitors to combine several destinations and experiences on both the Swedish and Finnish sides of the Gulf of Bothnia.
  • contribute to increased international tourism throughout a larger part of the year and strengthen the conditions for more sustainable year-round tourism.
 
The High Coast's role in the project
For the High Coast, the project provides an opportunity, together with Sundsvall, to connect Västernorrland to a larger international coastal region stretching north along the Swedish coast and across to Finland.
 
Through this collaboration, we can strengthen tourism businesses' ability to reach international visitors, develop attractive and export-ready experiences, and create more reasons for visitors to discover several destinations during the same trip.
 
Höga Kusten Destinationsutveckling is a project partner and is also responsible for Sundsvall's participation in the project. Kvarken Council is the Lead Partner. Other partners are located in destinations including Umeå, Luleå, Vaasa, Kalajoki and Oulu. Sundsvall and Kristinestad are also represented in the project.
For more information

Project materials

Here you can download various documents and materials produced as part of the project.

  • More materials will be added throughout the project.

About the project

The project's total budget is EUR 2,572,750, of which EUR 1,670,718 is EU funding through the Interreg Aurora programme. Additional funding comes from Finnish national and Swedish regional co-financing, the Nordic Council of Ministers, as well as municipal and private co-financing. budget på 10 miljoner kronor.

1 June 2026 – 31 May 2029

Kvarken Council EGTC (Lead Partner and coordinating beneficiary), Höga Kusten Destinationsutveckling, Visit Umeå, Visit Luleå (Municipality of Luleå), City of Oulu, City of Kalajoki and Vaasa Region Development Company VASEK.

The project is funded by Interreg Aurora, the Regional Council of Lapland, Region Västernorrland, Region Västerbotten, Kvarken Council EGTC, Höga Kusten Destinationsutveckling, City of Kalajoki, City of Oulu, Vaasa Region Development Company VASEK, Visit Luleå (Municipality of Luleå), Bothnian Arc, The Icebreaking Company, City of Raahe, Kokkola Tourism, City of Vaasa, Kristinestad Business Centre, Visit Umeå, Visit Skellefteå, Visit Jakobstad and NLC Ferry.

Questions? Contact us:

Andreas Olsson

Export sales

Andreas has worked in the travel and tourism industry for over 15 years, both for himself and others. His expertise is primarily in international packages, marketing, events and sales. Andreas’ primary tasks are in running the project Höga Kusten på Export, which focuses on opening up new channels and making new contacts so more foreign guests will be able to visit our fantastic destination.

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