{"id":9880,"date":"2023-04-21T07:27:26","date_gmt":"2023-04-21T07:27:26","guid":{"rendered":"https:\/\/www.hkdest.se\/?p=9880"},"modified":"2023-06-02T11:06:25","modified_gmt":"2023-06-02T11:06:25","slug":"all-time-high-och-fortsatt-stor-framtidstro-till-okad-turism-i-hoga-kusten","status":"publish","type":"post","link":"https:\/\/www.hkdest.se\/en\/pressmeddelanden\/all-time-high-och-fortsatt-stor-framtidstro-till-okad-turism-i-hoga-kusten\/","title":{"rendered":"All time high \u2013 och fortsatt stor framtidstro till \u00f6kad turism i H\u00f6ga Kusten"},"content":{"rendered":"
<\/div>\n

Boende i H\u00f6ga Kusten \u00e4r fortsatt positiva till \u00f6kad turism visar en attitydunders\u00f6kning som Research One gjort p\u00e5 uppdrag av H\u00f6ga Kusten Destinationsutveckling. Av 600 tillfr\u00e5gade svarar hela 84 % att de \u00e4r positiva till att turismen i destinationen \u00f6kar. N\u00e4r ocks\u00e5 2022 \u00e5rs <\/strong>siffror nyligen presenterades registrerar H\u00f6ga Kusten ett nytt rekord\u00e5r med 687 368 g\u00e4stn\u00e4tter, en \u00f6kning med 13% j\u00e4mf\u00f6rt med gamla rekord\u00e5ret 2019.<\/strong><\/p>\n

\u2013 Det \u00e4r roligt att l\u00e4sa Tillv\u00e4xtverkets rapport och se att H\u00f6ga Kusten g\u00e5r fortsatt starkt. V\u00e5ra utl\u00e4ndska g\u00e4ster \u00e4r tillbaka efter pandemin och har under samma period \u00f6kat med 17 %. \u00c4ven campingg\u00e4sterna har hittat tillbaka och den marknaden v\u00e4xer, s\u00e4ger Mia Karlsson, VD H\u00f6ga Kusten Destinationsutveckling.<\/p>\n

Sverige \u00e4r ett av f\u00e5 l\u00e4nder i Europa som \u00e4r tillbaka p\u00e5 samma niv\u00e5er som innan pandemin. Och n\u00e4r H\u00f6ga Kusten har \u00f6kat med 17 % har riket i stort \u00f6kat med 1 % under samma period.<\/p>\n

Attitydunders\u00f6kningar \u2013 ett bra verktyg<\/strong><\/p>\n

F\u00f6rutom att bes\u00f6karna \u00e4r betydelsefulla f\u00f6r destinationens fortsatta utveckling \u00e4r lokalbefolkningen viktig. H\u00f6ga Kusten \u00e4r k\u00e4nd f\u00f6r sin trevliga atmosf\u00e4r och d\u00e4r spelar lokalbefolkningens attityder och v\u00e4rdskap en stor roll. Att regelbundet genomf\u00f6ra attitydunders\u00f6kningar \u00e4r ett bra verktyg f\u00f6r att kolla pulsen bland lokalbefolkningen och \u00e4r ett led i arbetet med h\u00e5llbar destinationsutveckling. <\/p>\n

Int\u00e4kter till n\u00e4ringslivet och kommunerna, \u00f6kad syssels\u00e4ttning och b\u00e4ttre utbud f\u00f6r oss som bor h\u00e4r \u00e4r n\u00e5gra av de positiva effekter de intervjuade pekade p\u00e5. <\/p>\n

\u2013 M\u00e5nga fritextsvar lyfte ocks\u00e5 att det \u00e4r roligt n\u00e4r det kommer bes\u00f6kare, att fler f\u00e5r uppleva hur vackert vi bor. H\u00f6ga Kusten-borna \u00e4r v\u00e4ldigt fina ambassad\u00f6rer och hela 93 % kan t\u00e4nka sig att rekommendera v\u00e4nner och bekanta att bes\u00f6ka destinationen, s\u00e4ger Maria Lundkvist, Verksamhetsledare f\u00f6r H\u00f6ga Kusten Turistservice.<\/p>\n

N\u00e5gra risker som n\u00e4mns med \u00f6kad turism \u00e4r milj\u00f6p\u00e5verkan, nedskr\u00e4pning, \u00f6kad biltrafik och slitage. <\/p>\n

Boende i v\u00e4rldsarvet \u00e4n mer positiva <\/strong><\/p>\n

Research One har ocks\u00e5 i uppdrag fr\u00e5n L\u00e4nsstyrelsen V\u00e4sternorrland gjort en liknande attitydunders\u00f6kning, men d\u00e5 endast med boende i v\u00e4rldsarvet. M\u00e5nga av H\u00f6ga Kustens fr\u00e4msta bes\u00f6ksm\u00e5l ligger i v\u00e4rldsarvet d\u00e4r Skuleberget och Skuleskogens Nationalpark \u00e4r stora dragare under fr\u00e4mst sommarm\u00e5naderna.<\/p>\n

\u2013 I den unders\u00f6kningen ser vi att de svarande till och med \u00e4r mer positiv till \u00f6kad turism. N\u00e4rmare 6 av 10 uppger att det \u00e4r lagom antal bes\u00f6kare under sommarm\u00e5naderna, medan n\u00e4stan 30 % anser att de \u00e4r f\u00f6r f\u00e5 bes\u00f6kare och man v\u00e4lkomnar fler, s\u00e4ger Mia.<\/p>\n

Sett till \u00e5rets \u00f6vriga 9 m\u00e5nader framkommer det att en stor majoritet anser att de kommer f\u00f6r f\u00e5 bes\u00f6kare. N\u00e4ringen i H\u00f6ga Kusten tillsammans med andra akt\u00f6rer satsar ocks\u00e5 p\u00e5 att skapa fler reseanledningar under \u00e5rets alla dagar.<\/p>\n

\u2013 2022 \u00e4r det nya rekord\u00e5ret g\u00e4llande kommersiella g\u00e4stn\u00e4tter i H\u00f6ga Kusten. Men \u00e4ven f\u00f6r det goda v\u00e4rdskapet med stolta medborgare, duktiga och modiga entrepren\u00f6rer. Samverkan d\u00e4r emellan borgar f\u00f6r att det blir \u00e4n mer attraktivt att bes\u00f6ka, flytta till eller etablera sig i v\u00e5rt H\u00f6ga Kusten. Vi \u00e4r otroligt stolta \u00f6ver den plats vi har f\u00f6rm\u00e5nen att kalla v\u00e5rt hem, avslutar Mia Karlsson.<\/p>\n

Attitydunders\u00f6kning H\u00f6ga Kusten: 600 intervjuer har gjorts med boende i \u00d6rnsk\u00f6ldsvik, H\u00e4rn\u00f6sand, Sollefte\u00e5 och Kramfors. Intervjuerna i de fyra kommunerna har m\u00e4tts tillsammans och var f\u00f6r sig. Resultatet \u00e4r samst\u00e4mmigt. Det \u00e4r ingen n\u00e4mnv\u00e4rd skillnad mellan attityden i de olika kommunerna. 2018 gjordes samma unders\u00f6kning och siffrorna var \u00e4ven d\u00e5 mycket h\u00f6ga. Siffran p\u00e5 de som var positiva till att turismen \u00f6kade l\u00e5g p\u00e5 otroliga 97 % och rekommendationsgraden p\u00e5 96 %. De n\u00e5got l\u00e4gre siffrorna i den senaste unders\u00f6kningen kan ha ett samband med de oroligheter som \u00e4r i v\u00e4rlden just nu med bland annat inflation och h\u00f6ga elpriser. <\/em><\/p>\n

I attitydunders\u00f6kningen med boende inom v\u00e4rldsarvet gjordes <\/em>421 interjuver. Best\u00e4llare L\u00e4nsstyrelsen V\u00e4sternorrland. <\/em>
<\/em><\/p>\n

V\u00e4lkommen att ta del av g\u00e4stnattsstatistiken och attitydunders\u00f6kningen<\/a>
<\/em><\/p>\n \r\n\r\nDetta pressmeddelande publicerades ursprungligen p\u00e5 Mynewsdesk, klicka h\u00e4r<\/a> f\u00f6r att se pressmeddelandet i Mynewsdesk.","protected":false},"excerpt":{"rendered":"

Boende i H\u00f6ga Kusten \u00e4r fortsatt positiva till \u00f6kad turism visar en attitydunders\u00f6kning som Research One gjort p\u00e5 uppdrag av H\u00f6ga Kusten Destinationsutveckling. Av 600 tillfr\u00e5gade svarar hela 84 % att de \u00e4r positiva till att turismen i destinationen \u00f6kar. N\u00e4r ocks\u00e5 2022 \u00e5rs siffror nyligen presenterades registrerar H\u00f6ga Kusten ett nytt rekord\u00e5r med 687 […]<\/p>\n","protected":false},"author":2,"featured_media":9852,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[52],"tags":[],"projekt":[],"kategori":[],"class_list":["post-9880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressmeddelanden"],"yoast_head":"\nAll time high \u2013 och fortsatt stor framtidstro till \u00f6kad turism i H\u00f6ga Kusten - H\u00f6ga Kusten Destinationsutveckling<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mynewsdesk.com\/se\/hogakusten\/pressreleases\/all-time-high-och-fortsatt-stor-framtidstro-till-oekad-turism-i-hoega-kusten-3247559?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=pressrelease\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All time high \u2013 och fortsatt stor framtidstro till \u00f6kad turism i H\u00f6ga Kusten - H\u00f6ga Kusten Destinationsutveckling\" \/>\n<meta property=\"og:description\" content=\"Boende i H\u00f6ga Kusten \u00e4r fortsatt positiva till \u00f6kad turism visar en attitydunders\u00f6kning som Research One gjort p\u00e5 uppdrag av H\u00f6ga Kusten Destinationsutveckling. 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