{"id":9838,"date":"2021-03-05T11:28:42","date_gmt":"2021-03-05T12:28:42","guid":{"rendered":"https:\/\/www.hkdest.se\/?p=9838"},"modified":"2023-06-02T11:05:24","modified_gmt":"2023-06-02T11:05:24","slug":"hoga-kusten-mot-framtiden","status":"publish","type":"post","link":"https:\/\/www.hkdest.se\/en\/blogg\/hoga-kusten-mot-framtiden\/","title":{"rendered":"H\u00f6ga Kusten mot framtiden"},"content":{"rendered":"
<\/div>\n

Vintern b\u00f6rjar \u00f6verg\u00e5 till v\u00e5r och \u00e4ven om dagarna blir l\u00e4ngre och ljusare \u00e4r det fortfarande tungt hos m\u00e5nga av v\u00e5ra bes\u00f6ksn\u00e4ringsf\u00f6retagare. <\/strong>Men \u00e4ven tunga perioder kan inneh\u00e5lla ljusglimtar \u2013 och s\u00e5 \u00e4r det i H\u00f6ga Kusten. Nya restauranger skapas, hotellbygge planeras och v\u00e4rdskapet utvecklas alltmer utifr\u00e5n bes\u00f6karens behov. Tillsammans har vi en stark tro p\u00e5 framtiden. <\/strong><\/p>\n

Pandemin h\u00e5ller fortfarande ett h\u00e5rt grepp om v\u00e4rlden och regeringen och Folkh\u00e4lsomyndighten kommer hela tiden med olika restriktioner. Pandemilagen f\u00e5r allt st\u00f6rre betydelse f\u00f6r att L\u00e4nsstyrelsen i respektive l\u00e4n f\u00e5r m\u00f6jlighet att st\u00e4nga ner verksamheter utifr\u00e5n r\u00e5dande smittl\u00e4ge. H\u00f6ga Kusten Destinationsutveckling har haft m\u00f6jlighet att vara med p\u00e5 remisserna fr\u00e5n regeringen och har hela tiden uttryckt synpunkter tillsammans med \u00f6vriga akt\u00f6rer i Sverige.<\/p>\n

Nu satsar vi \u00e4nnu mer p\u00e5 smaker <\/strong><\/p>\n

Men s\u00e5 i all rapportering om smittspridning s\u00e5 tillk\u00e4nnager Hern\u00f6 Gin platsen f\u00f6r sitt Stockholmskontor. ”Vi satsar i huvudstaden, och i Stockholm”, ber\u00e4ttade Jon Hillgren i ett pressmeddelande. Det \u00e4r n\u00e4rmare best\u00e4mt p\u00e5 S\u00f6der i Stockholm som bes\u00f6kare lagom till sommaren kommer att kunna f\u00e5 en smak av H\u00f6ga Kusten p\u00e5 Hern\u00f6 Gin Cocktailbar. Samtidigt som de satsar i Stockholm planeras ett Hern\u00f6 Gin Hotell p\u00e5 Kanaludden i H\u00e4rn\u00f6sand.<\/p>\n

Vardagsrummet \u00e4r namnet p\u00e5 den nya restaurang som f\u00f6r ett par veckor sedan \u00f6ppnade i FriluftsByn, Docksta. N\u00e5gon kilometer l\u00e4ngre bort byggs det f\u00f6r fullt f\u00f6r att \u00f6ppna ytterligare en restaurang vid Skuleberget Havscamping.<\/p>\n

Strategi 2030 \u00e4r p\u00e5 v\u00e4g ut p\u00e5 \u201dremissrunda\u201d. En strategi som ocks\u00e5 inneh\u00e5ller framtidstro, med ett stort ansvarstagande f\u00f6r att g\u00f6ra det p\u00e5 ett h\u00e5llbart s\u00e4tt. H\u00f6ga Kusten och dess inv\u00e5nare och entrepren\u00f6rer \u00e4r ett folk som hela tiden str\u00e4var fram\u00e5t \u2013 och alltid en niv\u00e5 till!<\/p>\n

Hogakusten.com \u2013 nytt och f\u00f6rb\u00e4ttrat utseende<\/strong><\/p>\n

D\u00e5 hogakusten.com\/en<\/a> agerar likt ett skyltf\u00f6nster \u00e4r det viktigt att bes\u00f6karen snabbt hittar r\u00e4tt information och kontaktuppgifter till f\u00f6retag\/bes\u00f6ksm\u00e5l f\u00f6r att t.ex. boka ett paket eller en \u00f6vernattning. D\u00e4rf\u00f6r har produktlistor och produktsidor f\u00e5tt ett lyft visuellt och \u00e4r b\u00e4ttre anpassade utifr\u00e5n behov. Vandring \u00e4r en av destinationens mest popul\u00e4ra aktiviteter och nu kan vi presentera leder och f\u00f6rslag p\u00e5 dagsvandringar p\u00e5 ett \u00e4nnu b\u00e4ttre s\u00e4tt med karta och fylligare information om leden. Flera andra f\u00f6r\u00e4ndringar har gjorts f\u00f6r att g\u00f6ra anv\u00e4ndarupplevelsen \u00e4nnu b\u00e4ttre till exempel en ”favoritfunktion” d\u00e4r bes\u00f6karen kan hj\u00e4rtmarkera aktiviteter\/produkter som sedan sparas p\u00e5 en egen favoritsida.<\/p>\n

Tyskarna l\u00e4ngtar till Sverige<\/strong><\/p>\n

Normalt sett \u00e4r denna tid p\u00e5 \u00e5ret en intensiv m\u00e4ssperiod d\u00e5 kontakter skapas och det sp\u00e5nas p\u00e5 samarbeten med reseledet nere p\u00e5 kontinenten. Nu under f\u00f6rsta halv\u00e5ret av 2021 \u00e4r alla m\u00e4ssor online och n\u00e5gra har vi redan deltagit p\u00e5. <\/p>\n

Nordeuropa 2021: Detta \u00e4r en ren B2B-m\u00e4ssa d\u00e4r vi m\u00f6ter n\u00e4stan uteslutande tyska researrang\u00f6rer. I \u00e5r s\u00e5 genomf\u00f6rdes f\u00f6r v\u00e5r del denna m\u00e4ssa under Kvarken Destinations flagg och reflektionen d\u00e4rifr\u00e5n \u00e4r att reseintresset fr\u00e5n Tyskland aldrig varit st\u00f6rre.<\/p>\n

Nordic Marketplace: Denna var ifjol fysiskt i K\u00f6penhamn och har en vidare inriktning. I \u00e5r genomf\u00f6rdes det 30 m\u00f6ten p\u00e5 en dag och \u00e4ven h\u00e4r var vi representerade med Destination Kvarken. <\/p>\n

\u2013 En intressant m\u00e4ssa d\u00e4r vi talade med en marknad som inte \u00e4r v\u00e5r prioriterade. Exempelvis var det m\u00e5nga italienska och franska arrang\u00f6rer. De jobbar normalt heller inte med norra delarna av Europa, men har st\u00e4llt om en del nu, s\u00e5 som vi, s\u00e5 bli inte f\u00f6rv\u00e5nad om det blir en liten f\u00f6rskjutning i nationaliteter p\u00e5 sikt, s\u00e4ger Andreas Olsson, projektledare i H\u00f6ga Kustens exportprojekt.<\/p>\n

Vinter i H\u00f6ga Kusten visas upp av europeiskt TV-team <\/strong><\/p>\n

Vi har \u00e4ven haft ett europeiskt TV-team p\u00e5 bes\u00f6k i destinationen som filmat under en vecka. Det \u00e4r ett program som \u00e4r inriktat p\u00e5 fr\u00e4mst matresor. <\/p>\n

\u2013 Vi \u00e4r sp\u00e4nda p\u00e5 att f\u00e5 se slutprodukten. Det \u00e4r extra kul att man v\u00e4ljer att visa upp vintern ocks\u00e5, d\u00e5 vi g\u00e4rna vill visa den utl\u00e4ndska marknaden att vi har \u00f6ppet \u00e5ret runt, s\u00e4ger Andreas.<\/p>\n

The future of hospitality in the High Coast<\/strong><\/p>\n

H\u00f6ga Kusten Turistservice vill forts\u00e4tta utveckla metoder f\u00f6r att m\u00f6ta framtida bes\u00f6kares behov. Ig\u00e5r fick H\u00f6ga Kusten Destinationsutveckling beskedet att det Regionala utvecklingstillskottet beviljat medel f\u00f6r att forts\u00e4tta utveckla den digitala Turistservicen.<\/p>\n

\u2013 Det k\u00e4nns j\u00e4tteroligt! Genom att utveckla och driva digitaliseringen inom Turistservice \u00e4r m\u00e5let att H\u00f6ga Kusten fortsatt ska ligga i framkant i Sverige, s\u00e4ger Maria Lundkvist verksamhetsledare f\u00f6r H\u00f6ga Kusten Turistservice, och projektledare f\u00f6r Framtidens v\u00e4rdskap i H\u00f6ga Kusten.<\/p>\n

\u2013\u00a0Vi vet att digitala hj\u00e4lpmedel hj\u00e4lper oss ge en effektiv service till fler men ocks\u00e5 att vikten av det m\u00e4nskliga m\u00f6tet \u00f6kar i takt med digitaliseringen. D\u00e4rf\u00f6r forts\u00e4tter vi bland annat att satsa p\u00e5 den personliga semesterplaneraren. Att forts\u00e4tta utveckla v\u00e5ra Turisterviceplatser och InfoPoints \u00e4r viktigt inte minst med tanke p\u00e5 det personliga bem\u00f6tandet. Det ligger verkligen helt r\u00e4tt i tiden att vi kan interagera och hj\u00e4lpa H\u00f6ga Kustens bes\u00f6kare p\u00e5 m\u00e5nga platser och i m\u00e5nga olika kanaler, avslutar Maria.<\/p>\n \r\n\r\nDetta blogginl\u00e4gg publicerades ursprungligen p\u00e5 Mynewsdesk, klicka h\u00e4r<\/a> f\u00f6r att se inl\u00e4gget i Mynewsdesk.","protected":false},"excerpt":{"rendered":"

Vintern b\u00f6rjar \u00f6verg\u00e5 till v\u00e5r och \u00e4ven om dagarna blir l\u00e4ngre och ljusare \u00e4r det fortfarande tungt hos m\u00e5nga av v\u00e5ra bes\u00f6ksn\u00e4ringsf\u00f6retagare. Men \u00e4ven tunga perioder kan inneh\u00e5lla ljusglimtar \u2013 och s\u00e5 \u00e4r det i H\u00f6ga Kusten. Nya restauranger skapas, hotellbygge planeras och v\u00e4rdskapet utvecklas alltmer utifr\u00e5n bes\u00f6karens behov. Tillsammans har vi en stark tro […]<\/p>\n","protected":false},"author":2,"featured_media":9840,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[],"projekt":[],"kategori":[],"class_list":["post-9838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogg"],"yoast_head":"\nH\u00f6ga Kusten mot framtiden - H\u00f6ga Kusten Destinationsutveckling<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mynewsdesk.com\/se\/hogakusten\/blog_posts\/hoega-kusten-mot-framtiden-99161?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=blog_post\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u00f6ga Kusten mot framtiden - H\u00f6ga Kusten Destinationsutveckling\" \/>\n<meta property=\"og:description\" content=\"Vintern b\u00f6rjar \u00f6verg\u00e5 till v\u00e5r och \u00e4ven om dagarna blir l\u00e4ngre och ljusare \u00e4r det fortfarande tungt hos m\u00e5nga av v\u00e5ra bes\u00f6ksn\u00e4ringsf\u00f6retagare. 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H\u00f6ga Kusten Destinationsutveckling","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mynewsdesk.com\/se\/hogakusten\/blog_posts\/hoega-kusten-mot-framtiden-99161?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=blog_post","og_locale":"en_US","og_type":"article","og_title":"H\u00f6ga Kusten mot framtiden - H\u00f6ga Kusten Destinationsutveckling","og_description":"Vintern b\u00f6rjar \u00f6verg\u00e5 till v\u00e5r och \u00e4ven om dagarna blir l\u00e4ngre och ljusare \u00e4r det fortfarande tungt hos m\u00e5nga av v\u00e5ra bes\u00f6ksn\u00e4ringsf\u00f6retagare. Men \u00e4ven tunga perioder kan inneh\u00e5lla ljusglimtar \u2013 och s\u00e5 \u00e4r det i H\u00f6ga Kusten. Nya restauranger skapas, hotellbygge planeras och v\u00e4rdskapet utvecklas alltmer utifr\u00e5n bes\u00f6karens behov. Tillsammans har vi en stark tro […]","og_url":"https:\/\/www.mynewsdesk.com\/se\/hogakusten\/blog_posts\/hoega-kusten-mot-framtiden-99161?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=blog_post","og_site_name":"H\u00f6ga Kusten Destinationsutveckling","article_publisher":"https:\/\/www.facebook.com\/hogakusten","article_published_time":"2021-03-05T12:28:42+00:00","article_modified_time":"2023-06-02T11:05:24+00:00","og_image":[{"width":1782,"height":1002,"url":"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/03\/xaeu50t7cprtw9a8vh2m.jpg","type":"image\/jpeg"}],"author":"HK Dest","twitter_card":"summary_large_image","twitter_misc":{"Written by":"HK Dest","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mynewsdesk.com\/se\/hogakusten\/blog_posts\/hoega-kusten-mot-framtiden-99161?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=blog_post#article","isPartOf":{"@id":"https:\/\/www.hkdest.se\/blogg\/hoga-kusten-mot-framtiden\/"},"author":{"name":"HK Dest","@id":"https:\/\/www.hkdest.se\/#\/schema\/person\/c262408fce9386c8d4250bda068e119e"},"headline":"H\u00f6ga Kusten mot framtiden","datePublished":"2021-03-05T12:28:42+00:00","dateModified":"2023-06-02T11:05:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hkdest.se\/blogg\/hoga-kusten-mot-framtiden\/"},"wordCount":956,"publisher":{"@id":"https:\/\/www.hkdest.se\/#organization"},"image":{"@id":"https:\/\/www.mynewsdesk.com\/se\/hogakusten\/blog_posts\/hoega-kusten-mot-framtiden-99161?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=blog_post#primaryimage"},"thumbnailUrl":"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/03\/xaeu50t7cprtw9a8vh2m.jpg","articleSection":["Blogg"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.hkdest.se\/blogg\/hoga-kusten-mot-framtiden\/","url":"https:\/\/www.mynewsdesk.com\/se\/hogakusten\/blog_posts\/hoega-kusten-mot-framtiden-99161?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=blog_post","name":"H\u00f6ga Kusten mot framtiden - 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