{"id":15580,"date":"2025-09-29T11:55:16","date_gmt":"2025-09-29T11:55:16","guid":{"rendered":"https:\/\/www.hkdest.se\/?p=15580"},"modified":"2025-09-29T12:35:02","modified_gmt":"2025-09-29T12:35:02","slug":"pressmeddelande-hoga-kusten-slar-nya-rekord-all-time-high-sommar","status":"publish","type":"post","link":"https:\/\/www.hkdest.se\/en\/pressmeddelanden\/pressmeddelande-hoga-kusten-slar-nya-rekord-all-time-high-sommar\/","title":{"rendered":"Pressmeddelande H\u00f6ga Kusten sl\u00e5r nya rekord \u2013 all time high sommar"},"content":{"rendered":"
<\/div>\n

H\u00f6ga Kustens erbjudande forts\u00e4tter att locka bes\u00f6kare och destinationen st\u00e5r sig som en av Sveriges snabbast v\u00e4xande. Prelimin\u00e4r statistik fr\u00e5n Tillv\u00e4xtverket visar att sommaren 2025 \u00e4r en rekordsommar f\u00f6r H\u00f6ga Kusten med totalt 400 686 kommersiella g\u00e4stn\u00e4tter f\u00f6r juni, juli och augusti \u2013 en \u00f6kning med 20,2 % j\u00e4mf\u00f6rt med f\u00f6rra sommaren.<\/strong><\/p>\n

\u2013 Det har varit en fantastiskt fin sommar. Den var lite segstartad, men n\u00e4r den v\u00e4l kom exploderade det rej\u00e4lt och vi ser en tydlig \u00f6kning av b\u00e5de svenska och utl\u00e4ndska bes\u00f6kare. Extra roligt att se att logint\u00e4kterna f\u00f6ljer med \u00f6kningen. J\u00e4mf\u00f6rt med 2019 har logiint\u00e4kterna \u00f6kat med hela 71,4 %, s\u00e4ger Mattias Peterson, vd f\u00f6r H\u00f6ga Kusten Destinationsutveckling.<\/p>\n

\u00d6kning hos hotell och campingar<\/strong><\/p>\n

\u00d6kningen \u00e4r tydlig bland H\u00f6ga Kustens hotell och campinganl\u00e4ggningar. Under \u00e5ret har ocks\u00e5 stora satsningar gjorts som \u00f6kat bel\u00e4ggningsgraden i destinationen bland annat \u00f6ppnade Hern\u00f6 Gin Hotell i februari och ett flertal campingar bygger nya stugor och fler st\u00e4llplatser.<\/p>\n

\u2013 Det \u00e4r j\u00e4tteroligt att det h\u00e4nder s\u00e5 mycket. I juni \u00f6ppnade ocks\u00e5 Jonna Jinton en butik i Sollefte\u00e5 och p\u00e5 Ulv\u00f6n invigdes en ny kustn\u00e4ra vandringsled, forts\u00e4tter Mattias. H\u00f6ga Kusten \u00e4r vida k\u00e4nd f\u00f6r sin natur, men kulturutbudet \u00f6kar och lockar m\u00e5nga bes\u00f6kare och bussgrupper att komma och \u00f6vernatta. Bygdespelet i H\u00f6ga Kusten gjorde \u00e5ter igen storsucc\u00e9 med n\u00e4rmare 22 000 s\u00e5lda biljetter, Naturscen Skuleberget slog \u00e4ven dem rekord med \u00f6ver 25 000 s\u00e5lda biljetter och N\u00e4s\u00e5ker bj\u00f6d f\u00f6r 29:e g\u00e5ngen in till musikfestivalen Urkult.<\/p>\n

Internationella satsningar ger resultat<\/strong><\/p>\n

H\u00f6ga Kusten Destinationsutveckling har tillsammans med n\u00e4rings\u00e4gda H\u00f6ga Kusten Turism gjort flera strategiska internationella satsningar under de senaste \u00e5ren.<\/p>\n

\u2013 Vi kan nu b\u00f6rja se effekten av de satsningar destinationen har gjort de senaste \u00e5ren. Till exempel visningsresor, s\u00e4ljresor samt pressresor som har genererat synlighet i internationell press. J\u00e4mf\u00f6rt med sommaren 2024 har vi \u00f6kat utl\u00e4ndska g\u00e4stn\u00e4tter med 44,7 %. Tittar vi p\u00e5 riket ligger siffran p\u00e5 8,8 %. De flesta bes\u00f6karna kommer fr\u00e5n Norge, Tyskland, Finland, Nederl\u00e4nderna och Schweiz.<\/p>\n

L\u00e5ngsiktigt arbete<\/strong><\/p>\n

Anna Hellgren \u00e4r verksamhetsledare f\u00f6r H\u00f6ga Kusten Turism och menar att en f\u00f6rklaring till de positiva siffrorna \u00e4r det l\u00e5ngsiktiga arbetet.<\/p>\n

\u2013 Att jobba tillsammans under H\u00f6ga Kustens starka varum\u00e4rke har gett resultat som blir b\u00e4ttre \u00e5r f\u00f6r \u00e5r. Bakom det finns v\u00e5ra duktiga f\u00f6retagare som ger v\u00e5ra g\u00e4ster unika upplevelser med ett starkt v\u00e4rdskap i grunden. Det g\u00f6r att m\u00e5nga v\u00e4ljer att ber\u00e4tta f\u00f6r v\u00e4nner och bekanta att de ska bes\u00f6ka oss. M\u00e5nga blir ocks\u00e5 \u00e5terkommande g\u00e4ster och s\u00f6ker nya upplevelser i v\u00e5rt breda utbud i destinationen, avslutar Anna.<\/p>\n

Kontaktuppgifter:<\/p>\n

Mattias Peterson, VD H\u00f6ga Kusten Destinationsutveckling, 076-526 93 76,\u202fMattias@hkdest.se<\/a><\/u><\/p>\n

Anna Hellgren, Verksamhetsledare H\u00f6ga Kusten Turism, 070-517 50 53,\u202fAnna@hogakusten.com<\/a><\/u><\/p>\n

F\u00f6r mer information g\u00e4llande inkvarteringsstatistiken per kommun kontakta:<\/em><\/p>\n

H\u00e4rn\u00f6sand. N\u00e4ringslivschef Petra Forsstr\u00f6m, 070- 306 02 19, petra.forsstrom@harnosand.se<\/a><\/p>\n

Kramfors. N\u00e4ringslivschef Bengt Strandberg, 0612-80 000, bengt.strandberg@kramfors.se<\/a><\/p>\n

Sollefte\u00e5. N\u00e4ringslivschef Thomas \u00d6stlund, 070-211 15 38, thomas.ostlund@solleftea.se<\/a><\/p>\n

\u00d6rnsk\u00f6ldsvik. N\u00e4ringslivsutvecklare Marlene Bolstad, 073- 0503975, marlene.jonasson.bolstad@ornskoldsvik.se<\/a><\/p>\n \r\n\r\nDetta pressmeddelande publicerades ursprungligen p\u00e5 Mynewsdesk, klicka h\u00e4r<\/a> f\u00f6r att se pressmeddelandet i Mynewsdesk.","protected":false},"excerpt":{"rendered":"

H\u00f6ga Kustens erbjudande forts\u00e4tter att locka bes\u00f6kare och destinationen st\u00e5r sig som en av Sveriges snabbast v\u00e4xande. Prelimin\u00e4r statistik fr\u00e5n Tillv\u00e4xtverket visar att sommaren 2025 \u00e4r en rekordsommar f\u00f6r H\u00f6ga Kusten med totalt 400 686 kommersiella g\u00e4stn\u00e4tter f\u00f6r juni, juli och augusti \u2013 en \u00f6kning med 20,2 % j\u00e4mf\u00f6rt med f\u00f6rra sommaren. \u2013 Det har […]<\/p>\n","protected":false},"author":2,"featured_media":15582,"comment_status":"close","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[52],"tags":[],"projekt":[],"kategori":[],"class_list":["post-15580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressmeddelanden"],"yoast_head":"\nPressmeddelande H\u00f6ga Kusten sl\u00e5r nya rekord \u2013 all time high sommar - H\u00f6ga Kusten Destinationsutveckling<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mynewsdesk.com\/se\/hogakusten\/pressreleases\/pressmeddelande-hoega-kusten-slaar-nya-rekord-all-time-high-sommar-3407338?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=pressrelease\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pressmeddelande H\u00f6ga Kusten sl\u00e5r nya rekord \u2013 all time high sommar - H\u00f6ga Kusten Destinationsutveckling\" \/>\n<meta property=\"og:description\" content=\"H\u00f6ga Kustens erbjudande forts\u00e4tter att locka bes\u00f6kare och destinationen st\u00e5r sig som en av Sveriges snabbast v\u00e4xande. Prelimin\u00e4r statistik fr\u00e5n Tillv\u00e4xtverket visar att sommaren 2025 \u00e4r en rekordsommar f\u00f6r H\u00f6ga Kusten med totalt 400 686 kommersiella g\u00e4stn\u00e4tter f\u00f6r juni, juli och augusti \u2013 en \u00f6kning med 20,2 % j\u00e4mf\u00f6rt med f\u00f6rra sommaren. \u2013 Det har […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mynewsdesk.com\/se\/hogakusten\/pressreleases\/pressmeddelande-hoega-kusten-slaar-nya-rekord-all-time-high-sommar-3407338?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=pressrelease\" \/>\n<meta property=\"og:site_name\" content=\"H\u00f6ga Kusten Destinationsutveckling\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hogakusten\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-29T11:55:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-29T12:35:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2025\/09\/4pyvsbkxohpv88r21a90jd\" \/>\n\t<meta property=\"og:image:width\" content=\"1782\" \/>\n\t<meta property=\"og:image:height\" content=\"1002\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"HK Dest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"HK Dest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mynewsdesk.com\\\/se\\\/hogakusten\\\/pressreleases\\\/pressmeddelande-hoega-kusten-slaar-nya-rekord-all-time-high-sommar-3407338?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=pressrelease#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hkdest.se\\\/pressmeddelanden\\\/pressmeddelande-hoga-kusten-slar-nya-rekord-all-time-high-sommar\\\/\"},\"author\":{\"name\":\"HK Dest\",\"@id\":\"https:\\\/\\\/www.hkdest.se\\\/#\\\/schema\\\/person\\\/c262408fce9386c8d4250bda068e119e\"},\"headline\":\"Pressmeddelande H\u00f6ga Kusten sl\u00e5r nya rekord \u2013 all time high sommar\",\"datePublished\":\"2025-09-29T11:55:16+00:00\",\"dateModified\":\"2025-09-29T12:35:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hkdest.se\\\/pressmeddelanden\\\/pressmeddelande-hoga-kusten-slar-nya-rekord-all-time-high-sommar\\\/\"},\"wordCount\":577,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hkdest.se\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mynewsdesk.com\\\/se\\\/hogakusten\\\/pressreleases\\\/pressmeddelande-hoega-kusten-slaar-nya-rekord-all-time-high-sommar-3407338?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=pressrelease#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hkdest.se\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/4pyvsbkxohpv88r21a90jd\",\"articleSection\":[\"Pressmeddelanden\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hkdest.se\\\/pressmeddelanden\\\/pressmeddelande-hoga-kusten-slar-nya-rekord-all-time-high-sommar\\\/\",\"url\":\"https:\\\/\\\/www.mynewsdesk.com\\\/se\\\/hogakusten\\\/pressreleases\\\/pressmeddelande-hoega-kusten-slaar-nya-rekord-all-time-high-sommar-3407338?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=pressrelease\",\"name\":\"Pressmeddelande H\u00f6ga Kusten sl\u00e5r nya rekord \u2013 all time high sommar - 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