{"id":15116,"date":"2025-02-25T14:10:32","date_gmt":"2025-02-25T15:10:32","guid":{"rendered":"https:\/\/www.hkdest.se\/?p=15116"},"modified":"2025-02-25T15:34:53","modified_gmt":"2025-02-25T15:34:53","slug":"hoga-kusten-nya-satsningar-och-starka-resultat-trots-liten-nedgang-i-gastnatter","status":"publish","type":"post","link":"https:\/\/www.hkdest.se\/en\/pressmeddelanden\/hoga-kusten-nya-satsningar-och-starka-resultat-trots-liten-nedgang-i-gastnatter\/","title":{"rendered":"H\u00f6ga Kusten \u2013 nya satsningar och starka resultat trots liten nedg\u00e5ng i g\u00e4stn\u00e4tter"},"content":{"rendered":"
<\/div>\n

2024 var det tredje b\u00e4sta \u00e5ret f\u00f6r H\u00f6ga Kusten n\u00e4r det g\u00e4ller kommersiella g\u00e4stn\u00e4tter, trots en mindre nedg\u00e5ng p\u00e5 4,2 % j\u00e4mf\u00f6rt med 2023. Totalt noterades 655 437 g\u00e4stn\u00e4tter, vilket f\u00f6ljer den positiva trenden fr\u00e5n de senaste tio \u00e5ren.<\/strong><\/p>\n

Under de senaste \u00e5ren har H\u00f6ga Kusten utm\u00e4rkt sig som en av Sveriges snabbast v\u00e4xande destinationer med en stadig \u00f6kning av g\u00e4stn\u00e4tter. Som en stark naturdestination fick ocks\u00e5 H\u00f6ga Kusten ett rej\u00e4lt uppsving under och efter pandemin. Nu har sifforna avtagit n\u00e5got och en f\u00f6rklaring till det kan vara den globala os\u00e4kerheten som r\u00e5der och att m\u00e5nga l\u00e4ngtar till varmare l\u00e4nder.<\/p>\n

Logiint\u00e4kterna har \u00f6kat med ca 35 % sedan 2019<\/strong> <\/p>\n

\u2013 Tittar vi p\u00e5 n\u00e4rliggande destinationer har n\u00e5gra \u00f6kat och andra vittnar om ett litet tapp. V\u00e4sternorrland har minskat med 2 %, d\u00e4remot visar Sverige som land en liten \u00f6kning p\u00e5 0,7 %. H\u00f6ga Kustens logiint\u00e4kter har \u00f6kat med ca 35 % sedan 2019, vilket ligger i linje med v\u00e5r strategi om en f\u00f6rdubblad oms\u00e4ttning, s\u00e4ger Mattias Peterson, VD H\u00f6ga Kusten Destinationsutveckling. <\/p>\n

Skr\u00e4ddarsydda upplevelser<\/strong><\/p>\n

Anna Hellgren, verksamhetsledare f\u00f6r H\u00f6ga Kusten Turisms 130 partnerf\u00f6retag i destinationen ser anledningar att se positivt p\u00e5 kommande \u00e5r. Inte minst genom den nystartade resebyr\u00e5n f\u00f6r grupper som skr\u00e4ddarsyr upplevelser i H\u00f6ga Kusten. <\/p>\n

\u2013 Vi jobbar vidare med att utveckla v\u00e5r plats tillsammans och har m\u00e5nga fina nyheter att erbjuda bes\u00f6karna. M\u00e5nga kommer f\u00f6r v\u00e5r natur, men kulturutbudet \u00f6kar och lockar g\u00e4ster att komma och \u00f6vernatta. Ta bara Bygdespelet i L\u00f6vvik, Naturscen Skuleberget och under vintertid har vi prisbel\u00f6nta Mittrevyn i H\u00e4rn\u00f6sand som lockar storpublik. L\u00e4gg till att vi utvecklar v\u00e5ra smakupplevelser kryddat med lokalt producerade drycker som High Coast Whisky och Hern\u00f6 gin, som i sig \u00e4r bes\u00f6ksm\u00e5l, s\u00e4ger hon.<\/p>\n

Fler reseanledningar \u00e5ret om<\/strong> <\/p>\n

Att skapa fler reseanledningar \u00e4r n\u00e5got som b\u00e5de destinationsbolaget och n\u00e4ringen arbetar p\u00e5 och tack vare ett nyligen beviljat projekt, Digital innovation och h\u00e5llbar tillv\u00e4xt i H\u00f6ga Kusten, kommer det arbetet att v\u00e4xlas upp. Med extra resurser p\u00e5 ca 10 miljoner under 3 \u00e5r p\u00e5g\u00e5r planeringen f\u00f6r en rad olika strategiska satsningar som gynnar destinationen p\u00e5 kort och l\u00e5ng sikt. <\/p>\n

\u2013 H\u00f6ga Kusten som plats har tydliga s\u00e4songer och det g\u00e4ller nu att v\u00e4xa med omsorg och skapa ett \u00e4nnu st\u00f6rre utbud. Vi \u00e4r inne i en expansiv fas med flera efterl\u00e4ngtade satsningar som kommer att lyfta v\u00e5r plats \u00e4n mer. Hern\u00f6 Gin Hotell slog precis upp d\u00f6rrarna till sitt nya destinationshotell och till sommaren \u00f6ppnar Huttopia en restaurang p\u00e5 Smitingen, invigningen av deras camping planeras till sommaren 2026. L\u00f6vvik expanderar alltmer med en stugby, camping och en friluftsscen vars f\u00f6rest\u00e4llningar lockar b\u00e5de bussgrupper, bes\u00f6kare och lokalbor. Norr om \u00d6rnsk\u00f6ldsvik, i Salusand, har campingen renoverats och f\u00e5tt tillskott av en nybyggd \u00e5ret runt- restaurang. St\u00f6rre investeringar g\u00f6rs \u00e4ven i omr\u00e5det runt Docksta. Det \u00e4r m\u00e5nga sp\u00e4nnande satsningar p\u00e5 g\u00e5ng som g\u00f6r att vi tillsammans kommer att kunna lyfta H\u00f6ga Kusten en niv\u00e5 till, avslutar Mattias Peterson. <\/p>\n

F\u00f6r mer information: <\/p>\n

Mattias Peterson, VD H\u00f6ga Kusten Destinationsutveckling, 076-526 93 76,\u202fMattias@hkdest.se<\/a><\/u> <\/p>\n

Anna Hellgren, Verksamhetsledare H\u00f6ga Kusten Turism, 070-517 50 53,\u202fAnna@hogakusten.com<\/a><\/u> <\/p>\n \r\n\r\nDetta pressmeddelande publicerades ursprungligen p\u00e5 Mynewsdesk, klicka h\u00e4r<\/a> f\u00f6r att se pressmeddelandet i Mynewsdesk.","protected":false},"excerpt":{"rendered":"

2024 var det tredje b\u00e4sta \u00e5ret f\u00f6r H\u00f6ga Kusten n\u00e4r det g\u00e4ller kommersiella g\u00e4stn\u00e4tter, trots en mindre nedg\u00e5ng p\u00e5 4,2 % j\u00e4mf\u00f6rt med 2023. Totalt noterades 655 437 g\u00e4stn\u00e4tter, vilket f\u00f6ljer den positiva trenden fr\u00e5n de senaste tio \u00e5ren. Under de senaste \u00e5ren har H\u00f6ga Kusten utm\u00e4rkt sig som en av Sveriges snabbast v\u00e4xande destinationer […]<\/p>\n","protected":false},"author":2,"featured_media":15118,"comment_status":"close","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[52],"tags":[],"projekt":[],"kategori":[],"class_list":["post-15116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressmeddelanden"],"yoast_head":"\nH\u00f6ga Kusten \u2013 nya satsningar och starka resultat trots liten nedg\u00e5ng i g\u00e4stn\u00e4tter - H\u00f6ga Kusten Destinationsutveckling<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mynewsdesk.com\/se\/hogakusten\/pressreleases\/hoega-kusten-nya-satsningar-och-starka-resultat-trots-liten-nedgaang-i-gaestnaetter-3371750?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=pressrelease\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u00f6ga Kusten \u2013 nya satsningar och starka resultat trots liten nedg\u00e5ng i g\u00e4stn\u00e4tter - H\u00f6ga Kusten Destinationsutveckling\" \/>\n<meta property=\"og:description\" content=\"2024 var det tredje b\u00e4sta \u00e5ret f\u00f6r H\u00f6ga Kusten n\u00e4r det g\u00e4ller kommersiella g\u00e4stn\u00e4tter, trots en mindre nedg\u00e5ng p\u00e5 4,2 % j\u00e4mf\u00f6rt med 2023. 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