{"id":9137,"date":"2023-05-26T08:47:11","date_gmt":"2023-05-26T08:47:11","guid":{"rendered":"https:\/\/www.hkdest.se\/?page_id=9137"},"modified":"2026-03-16T13:43:45","modified_gmt":"2026-03-16T13:43:45","slug":"attraktionskraft-och-gron-omstallning-ett-webbaserat-varumarkesexperiment-for-besoksnaringens-hallbara-utveckling","status":"publish","type":"page","link":"https:\/\/www.hkdest.se\/en\/destinationsutveckling\/projekt\/attraktionskraft-och-gron-omstallning-ett-webbaserat-varumarkesexperiment-for-besoksnaringens-hallbara-utveckling\/","title":{"rendered":"Attraktionskraft och gr\u00f6n omst\u00e4llning &#8211; ett webbaserat varum\u00e4rkesexperiment f\u00f6r bes\u00f6ksn\u00e4ringens h\u00e5llbara utveckling"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"9137\" class=\"elementor elementor-9137\" data-elementor-post-type=\"page\">\n\t\t\t\t<main class=\"elementor-element elementor-element-2738129 e-con-full e-flex e-con e-parent\" data-id=\"2738129\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<section class=\"elementor-element elementor-element-ba41c4a e-con-full e-flex e-con e-child\" data-id=\"ba41c4a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<article class=\"elementor-element elementor-element-b2c5708 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"b2c5708\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4076f9 elementor-align-center elementor-fixed elementor-hidden-tablet elementor-hidden-phone elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c4076f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e4482 elementor-widget elementor-widget-text-editor\" data-id=\"64e4482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hkdest.se\/en\/projekt\/avslutat\/\" rel=\"tag\">Avslutat<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae4cf81 elementor-widget elementor-widget-heading\" data-id=\"ae4cf81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Attraktionskraft och gr\u00f6n omst\u00e4llning - ett webbaserat varum\u00e4rkesexperiment f\u00f6r bes\u00f6ksn\u00e4ringens h\u00e5llbara utveckling<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0c8385 elementor-widget elementor-widget-text-editor\" data-id=\"e0c8385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Projekt ska unders\u00f6ka sambandet mellan destinationens varum\u00e4rkesarbete, bes\u00f6kares upplevelser och den gr\u00f6na omst\u00e4llningen av f\u00f6retag inom bes\u00f6ksn\u00e4ringen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t<article class=\"elementor-element elementor-element-44938e1 e-con-full e-flex e-con e-child\" data-id=\"44938e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/article>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-62e9810 e-flex e-con-boxed e-con e-child\" data-id=\"62e9810\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c75a760 elementor-widget elementor-widget-text-editor\" data-id=\"c75a760\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Det \u00f6vergripande syftet med detta projekt \u00e4r att unders\u00f6ka sambandet mellan destinationens varum\u00e4rkesarbete, bes\u00f6kares upplevelser och den gr\u00f6na omst\u00e4llningen av f\u00f6retag inom bes\u00f6ksn\u00e4ringen. M\u00e5let med projektet \u00e4r att utveckla och validera ett anv\u00e4ndbart, vetenskapligt grundat och relevant verktyg f\u00f6r utv\u00e4rdering av h\u00e5llbarhetsaspekter av destinationens varum\u00e4rke. Verktyget ska \u00e4ven anv\u00e4ndas f\u00f6r att belysa hur budskapet om h\u00e5llbarhet p\u00e5verkar varum\u00e4rkets kraft, trov\u00e4rdighet och f\u00f6rm\u00e5ga att uppmuntra h\u00e5llbart g\u00e4stbeteende.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-75c2e8f e-con-full e-flex e-con e-child\" data-id=\"75c2e8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<article class=\"elementor-element elementor-element-5e7bdd8 e-con-full e-flex e-con e-child\" data-id=\"5e7bdd8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b702ac8 elementor-widget elementor-widget-image\" data-id=\"b702ac8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/DSC87262560x1600-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-3396\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-517a128 e-con-full e-flex e-con e-child\" data-id=\"517a128\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1113ede elementor-widget elementor-widget-heading\" data-id=\"1113ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Forskningssamarbete tar H\u00f6ga Kusten en niv\u00e5 till<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d2dc2a elementor-align-right elementor-tablet-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"4d2dc2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.mynewsdesk.com\/se\/hogakusten\/pressreleases\/forskningssamarbete-tar-hoega-kusten-en-nivaa-till-3205824\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-down\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">L\u00e4s pressmeddelandet<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t<article class=\"elementor-element elementor-element-9d051d8 e-con-full e-flex e-con e-child\" data-id=\"9d051d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de59ebb elementor-widget elementor-widget-image\" data-id=\"de59ebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2025\/09\/4pyvsbkxohpv88r21a90jd-150x150.\" class=\"attachment-thumbnail size-thumbnail wp-image-15582\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45cd97f e-con-full e-flex e-con e-child\" data-id=\"45cd97f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10ec079 elementor-widget elementor-widget-heading\" data-id=\"10ec079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Forskningsrapport: BFUF 32 - G\u00f6nt varum\u00e4rke H\u00f6ga Kusten - 2025<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3bb5e0 elementor-align-right elementor-tablet-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"e3bb5e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2026\/03\/BFUF32-Gront-varumarke-Hoga-Kusten-slutrapport-2025.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-file-pdf\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Slutrapport<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t<article class=\"elementor-element elementor-element-669c087 e-con-full e-flex e-con e-child\" data-id=\"669c087\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5a95bf5 e-con-full e-flex e-con e-child\" data-id=\"5a95bf5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6984b93 elementor-widget elementor-widget-heading\" data-id=\"6984b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">AI Video presentation av forskningsrapport - BFUF 32 Gr\u00f6nt Varum\u00e4rke \n\n- F\u00f6r bes\u00f6ksn\u00e4ringsakt\u00f6rer<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d958261 e-con-full e-flex e-con e-child\" data-id=\"d958261\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24fb6b5 elementor-widget elementor-widget-video\" data-id=\"24fb6b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2026\/03\/AI-Video-presentation-BFUF-32-Gront-Varumarke-1.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-98438ec e-con-full e-flex e-con e-child\" data-id=\"98438ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<article class=\"elementor-element elementor-element-0bad198 e-con-full e-flex e-con e-child\" data-id=\"0bad198\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfed589 elementor-widget elementor-widget-heading\" data-id=\"dfed589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Om projektet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t<article class=\"elementor-element elementor-element-9591def e-con-full e-flex e-con e-child\" data-id=\"9591def\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba9485 elementor-widget elementor-widget-n-accordion\" data-id=\"3ba9485\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6250\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6250\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Finansiering &amp; akt\u00f6rer <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6250\" class=\"elementor-element elementor-element-bacdc42 e-con-full e-flex e-con e-child\" data-id=\"bacdc42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43ff0b8 elementor-widget elementor-widget-text-editor\" data-id=\"43ff0b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Projektet sker i samarbete mellan Mittuniversitetets turismforskningscentrum, ETOUR och H\u00f6ga Kusten Destinationsutveckling AB under perioden 2023-04-01 &#8211; 2025-11-14.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6251\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6251\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Syfte <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6251\" class=\"elementor-element elementor-element-011d19f e-con-full e-flex e-con e-child\" data-id=\"011d19f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01f1fc8 elementor-widget elementor-widget-text-editor\" data-id=\"01f1fc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Det \u00f6vergripande syftet med detta projekt \u00e4r att unders\u00f6ka sambandet mellan destinationens varum\u00e4rkesarbete, bes\u00f6kares upplevelser och den gr\u00f6na omst\u00e4llningen av f\u00f6retag inom bes\u00f6ksn\u00e4ringen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6252\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6252\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Goals <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6252\" class=\"elementor-element elementor-element-ede9bfd e-con-full e-flex e-con e-child\" data-id=\"ede9bfd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6196cd1 elementor-widget elementor-widget-text-editor\" data-id=\"6196cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e5let med projektet \u00e4r att utveckla och validera ett anv\u00e4ndbart, vetenskapligt grundat och relevant verktyg f\u00f6r utv\u00e4rdering av h\u00e5llbarhetsaspekter av destinationens varum\u00e4rke. Verktyget ska \u00e4ven anv\u00e4ndas f\u00f6r att belysa hur budskapet om h\u00e5llbarhet p\u00e5verkar varum\u00e4rkets kraft, trov\u00e4rdighet och f\u00f6rm\u00e5ga att uppmuntra h\u00e5llbart g\u00e4stbeteende.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-db892d8 e-flex e-con-boxed e-con e-child\" data-id=\"db892d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-395241c gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"395241c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-9137 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"471\" height=\"124\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/03\/HK_Dest_LOGOTYP_color.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/03\/HK_Dest_LOGOTYP_color.png 471w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/03\/HK_Dest_LOGOTYP_color-300x79.png 300w\" sizes=\"(max-width: 471px) 100vw, 471px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"243\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2023\/05\/etour-miun-logo.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2023\/05\/etour-miun-logo.png 500w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2023\/05\/etour-miun-logo-300x146.png 300w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2023\/05\/etour-miun-logo-18x9.png 18w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/main>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Projektet ska unders\u00f6ka sambandet mellan destinationens varum\u00e4rkesarbete, bes\u00f6kares upplevelser och den gr\u00f6na omst\u00e4llningen av f\u00f6retag inom bes\u00f6ksn\u00e4ringen. <\/p>","protected":false},"author":1,"featured_media":804,"parent":2301,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"projekt":[36],"kategori":[44],"class_list":["post-9137","page","type-page","status-publish","has-post-thumbnail","hentry","projekt-avslutat","kategori-hallbarhet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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