{"id":2353,"date":"2021-09-15T07:44:24","date_gmt":"2021-09-15T07:44:24","guid":{"rendered":"http:\/\/www.hkdest.se\/?page_id=2353"},"modified":"2026-02-04T13:12:21","modified_gmt":"2026-02-04T13:12:21","slug":"kommunikation","status":"publish","type":"page","link":"https:\/\/www.hkdest.se\/en\/verktygslada\/kommunikation\/","title":{"rendered":"Communications officer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2353\" class=\"elementor elementor-2353\" data-elementor-post-type=\"page\">\n\t\t\t\t<main class=\"elementor-element elementor-element-9f42224 e-con-full e-flex e-con e-parent\" data-id=\"9f42224\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<section class=\"elementor-element elementor-element-5857f586 e-con-full e-flex e-con e-child\" data-id=\"5857f586\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<article class=\"elementor-element elementor-element-7c073cd0 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7c073cd0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38477b12 elementor-align-center elementor-fixed elementor-hidden-tablet elementor-hidden-phone elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"38477b12\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53c009d elementor-widget elementor-widget-heading\" data-id=\"53c009d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Kommunikation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d310d4e elementor-widget elementor-widget-text-editor\" data-id=\"2d310d4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e5let med v\u00e5r kommunikation \u00e4r att H\u00f6ga Kusten ska vara en attraktiv, h\u00e5llbar och tillg\u00e4nglig plats dit allt fler l\u00e4ngtar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24ee51d3 e-con-full e-flex e-con e-child\" data-id=\"24ee51d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a895cde elementor-align-left elementor-tablet-align-left elementor-widget elementor-widget-button\" data-id=\"4a895cde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.hkdest.se\/verktygslada\/varumarket\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Varum\u00e4rket<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28cd9773 elementor-align-left elementor-tablet-align-left elementor-widget elementor-widget-button\" data-id=\"28cd9773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.hkdest.se\/verktygslada\/varumarket\/grafisk-profil\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Grafisk profil<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449a0951 elementor-align-left elementor-tablet-align-left elementor-widget elementor-widget-button\" data-id=\"449a0951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.hkdest.se\/destinationsutveckling\/strategi2030\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Strategi 2030<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t<article class=\"elementor-element elementor-element-24521575 e-con-full e-flex e-con e-child\" data-id=\"24521575\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/article>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-81f56c7 e-flex e-con-boxed e-con e-child\" data-id=\"81f56c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c9abe6 elementor-widget elementor-widget-heading\" data-id=\"5c9abe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Konsekvent kommunikation<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f892d69 elementor-widget elementor-widget-heading\" data-id=\"f892d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Varf\u00f6r en kommunikationsstrategi?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e8e465 elementor-widget elementor-widget-text-editor\" data-id=\"8e8e465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e5let med v\u00e5r kommunikation \u00e4r att H\u00f6ga Kusten ska vara en attraktiv, h\u00e5llbar och tillg\u00e4nglig plats dit allt fler l\u00e4ngtar.<\/p><p>Kommunikationsstrategin handlar om de l\u00e5ngsiktiga v\u00e4gval vi g\u00f6r f\u00f6r att n\u00e5 detta m\u00e5l. Den fungerar som en kompass f\u00f6r hur vi ska bygga varum\u00e4rket \u00f6ver tid och st\u00f6djer f\u00f6rm\u00e5gan att vara konsekvent. Den ligger med andra ord till grund f\u00f6r vardagskommunikationen och styr vad vi v\u00e4ljer och \u2013 inte minst \u2013 v\u00e4ljer bort.<\/p><p>De kommunikativa utmaningarna f\u00f6r varum\u00e4rket H\u00f6ga Kusten skiljer sig \u00e5t beroende p\u00e5 vem vi talar till. D\u00e4rf\u00f6r har vi delat in v\u00e5r m\u00e5lgrupp i arenor som hj\u00e4lper oss att f\u00e5 en \u201dutifr\u00e5n-och-in bild\u201d av utmaningarna och att kunna s\u00e4ga r\u00e4tt sak till r\u00e4tt person. Det gemensamma m\u00e5let med kommunikationen \u00e4r att f\u00e5 alla dessa m\u00e4nniskor att k\u00e4nna till oss, tycka om oss, arbeta med oss och\/eller bes\u00f6ka oss.<\/p><p>H\u00f6ga Kustens kommunikationsstrategi tar avstamp fr\u00e5n H\u00f6ga Kustens varum\u00e4rkesplattform och bes\u00f6ksn\u00e4ringsstrategin mot 2030. Nu \u00e5terst\u00e5r arbetet med att l\u00e5ta den genomsyra v\u00e5rt destinationsarbete. Tillsammans kan vi kommunicera fokuserat, med r\u00e4tt argument till r\u00e4tt mottagare. D\u00e4rmed n\u00e5r vi ocks\u00e5 framg\u00e5ng f\u00f6r v\u00e5rt H\u00f6ga Kusten.<\/p><h4>Har du fr\u00e5gor?<\/h4><p>Vid fr\u00e5gor om varum\u00e4rket H\u00f6ga Kusten, kontakta kommunikationsansvarig Louise Nordlander p\u00e5 louise@hkdest.se.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-2a2efea e-con-full e-flex e-con e-child\" data-id=\"2a2efea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<article class=\"elementor-element elementor-element-aff8df7 e-con-full e-flex e-con e-child\" data-id=\"aff8df7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb3c9a7 elementor-widget elementor-widget-image\" data-id=\"bb3c9a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/HighCoast_SS16-172560x1600-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-4180\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a68e496 e-con-full e-flex e-con e-child\" data-id=\"a68e496\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee5ad1e elementor-widget elementor-widget-heading\" data-id=\"ee5ad1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Ladda ner kommunikationsstrategin<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c56986 elementor-widget elementor-widget-text-editor\" data-id=\"7c56986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>H\u00e4r kan du ladda ner en popul\u00e4rversion av v\u00e5r kommunikationsstrategi. I den kan du l\u00e4sa mer om v\u00e5ra m\u00e5lgrupper, utmaningar och styrkor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fda11ed elementor-align-right elementor-tablet-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"fda11ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2024\/04\/Hoga-Kustens-Kommunikationsstrategi-2.0-Popularversion.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-down\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ladda ner<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t<article class=\"elementor-element elementor-element-8c614d2 e-con-full e-flex e-con e-child\" data-id=\"8c614d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dff916c elementor-widget elementor-widget-image\" data-id=\"dff916c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2022\/10\/mvr3le3olnmhylqxused-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-9893\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7f8f9e e-con-full e-flex e-con e-child\" data-id=\"a7f8f9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11afd4d elementor-widget elementor-widget-heading\" data-id=\"11afd4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Kommunikationsaktiviteter 2026<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6abec5b elementor-widget elementor-widget-text-editor\" data-id=\"6abec5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>H\u00e4r kan du se vilka marknadsf\u00f6ringsinsatser vi g\u00f6r under \u00e5ret.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7e740b elementor-align-right elementor-tablet-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"c7e740b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.hkdest.se\/verktygslada\/kommunikationsaktiviteter2026\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-down\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Aktiviteter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-70d6cc4 e-con-full e-flex e-con e-child\" data-id=\"70d6cc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8796730 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"8796730\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;],&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1600\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/40A5683-1632560x1600-1.jpg\" class=\"attachment-full size-full wp-image-4177\" alt=\"\" srcset=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/40A5683-1632560x1600-1.jpg 2560w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/40A5683-1632560x1600-1-300x188.jpg 300w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/40A5683-1632560x1600-1-1024x640.jpg 1024w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/40A5683-1632560x1600-1-768x480.jpg 768w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/40A5683-1632560x1600-1-1536x960.jpg 1536w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/40A5683-1632560x1600-1-2048x1280.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55bffdc elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"55bffdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1600\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/HighCoast_SS16-172560x1600-1.jpg\" class=\"attachment-full size-full wp-image-4180\" alt=\"\" srcset=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/HighCoast_SS16-172560x1600-1.jpg 2560w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/HighCoast_SS16-172560x1600-1-300x188.jpg 300w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/HighCoast_SS16-172560x1600-1-1024x640.jpg 1024w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/HighCoast_SS16-172560x1600-1-768x480.jpg 768w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/HighCoast_SS16-172560x1600-1-1536x960.jpg 1536w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/HighCoast_SS16-172560x1600-1-2048x1280.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-e7c8139 e-con-full e-flex e-con e-child\" data-id=\"e7c8139\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<article class=\"elementor-element elementor-element-c3302e8 e-con-full e-flex e-con e-child\" data-id=\"c3302e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b603472 elementor-widget elementor-widget-heading\" data-id=\"b603472\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">V\u00e5ra unika s\u00e4ljf\u00f6rdelar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t<article class=\"elementor-element elementor-element-5e663e5 e-con-full e-flex e-con e-child\" data-id=\"5e663e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c60a669 elementor-widget elementor-widget-text-editor\" data-id=\"c60a669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De unika s\u00e4ljf\u00f6rdelarna (USP) f\u00f6r H\u00f6ga Kusten utm\u00e4rker v\u00e5rt erbjudande och s\u00e4rskiljer oss fr\u00e5n konkurrenterna. Vi har definierat tre s\u00e5dana huvud-uspar som vi alltid tar med i v\u00e5r ut\u00e5triktade marknadsf\u00f6ring.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<div class=\"elementor-element elementor-element-f49057f elementor--v-position-bottom elementor-hidden-desktop elementor-hidden-laptop elementor--h-position-center elementor-arrows-position-inside elementor-widget elementor-widget-slides\" data-id=\"f49057f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;transition_speed&quot;:200,&quot;navigation&quot;:&quot;arrows&quot;,&quot;transition&quot;:&quot;slide&quot;}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Bildspel\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-f039eca swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"H\u00f6gaKusten-H\u00f6st-171600x2560\"><\/div><div class=\"elementor-background-overlay\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Natur & <br>v\u00e4rldsarv<\/div><div class=\"elementor-slide-description\">V\u00e4rldsarvet och naturen i sig. Fonden till allt. Vi har Sveriges enda rena naturv\u00e4rldsarv med v\u00e4rldens st\u00f6rsta landh\u00f6jning.<\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-c575445 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"HighCoast_SS16-311600x2560\"><\/div><div class=\"elementor-background-overlay\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Friluftsliv<\/div><div class=\"elementor-slide-description\">Sp\u00e4nnande aktiviteter och arrangemang som m\u00f6jligg\u00f6rs tack vare naturen och det breda friluftslivet (t.ex vandring, l\u00f6pning, paddling, fiske), d\u00e4r vi har en unik position som en\nerk\u00e4nd och prisbel\u00f6nt destination f\u00f6r friluftsliv och \u00e4ventyr.<\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-b1692cf swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"H\u00f6ga Kusten Eldveckan-Norrf\u00e4llsvikens Rum och K\u00f6k_utomhusmatlagning 31600x2560\"><\/div><div class=\"elementor-background-overlay\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">M\u00f6ten & <br>gemenskap<\/div><div class=\"elementor-slide-description\">L\u00f6ftet om l\u00e4gereldsupplevelser g\u00f6r \u00e4ven m\u00f6tet mellan m\u00e4nniskor och v\u00e5rt bem\u00f6tande unikt.<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"F\u00f6reg\u00e5ende bild\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"N\u00e4sta bild\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<article class=\"elementor-element elementor-element-7260d88 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"7260d88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-959350b elementor-flip-box--effect-zoom-in elementor-widget elementor-widget-flip-box\" data-id=\"959350b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tNatur &amp; v\u00e4rldsarv\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tV\u00e4rldsarvet och naturen i sig. Fonden till allt. Vi har Sveriges enda rena naturv\u00e4rldsarv med v\u00e4rldens st\u00f6rsta landh\u00f6jning.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dde796 elementor-flip-box--effect-zoom-in elementor-widget elementor-widget-flip-box\" data-id=\"1dde796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tFriluftsliv\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tSp\u00e4nnande aktiviteter och arrangemang som m\u00f6jligg\u00f6rs tack vare naturen och det breda friluftslivet (t.ex vandring, l\u00f6pning, paddling, fiske), d\u00e4r vi har en unik position som en\nerk\u00e4nd och prisbel\u00f6nt destination f\u00f6r friluftsliv och \u00e4ventyr.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edf6cc5 elementor-flip-box--effect-zoom-in elementor-widget elementor-widget-flip-box\" data-id=\"edf6cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tM\u00f6ten &amp; gemenskap\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tL\u00f6ftet om l\u00e4gereldsupplevelser g\u00f6r \u00e4ven m\u00f6tet mellan m\u00e4nniskor och v\u00e5rt bem\u00f6tande unikt.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-2710cf9 e-con-full e-flex e-con e-child\" data-id=\"2710cf9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<article class=\"elementor-element elementor-element-5470657 e-con-full e-flex e-con e-child\" data-id=\"5470657\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9abcc1d elementor-widget elementor-widget-image\" data-id=\"9abcc1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/HighCoast_SS16-172560x1600-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-4180\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36a425f e-con-full e-flex e-con e-child\" data-id=\"36a425f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f07e8ab elementor-widget elementor-widget-heading\" data-id=\"f07e8ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Den aktiva natur\u00e4lskaren<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b9b459 elementor-widget elementor-widget-text-editor\" data-id=\"0b9b459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aktiva natur\u00e4lskare vill g\u00f6ra precis som det l\u00e5ter \u2013 de vill vara aktiva i naturen och njuta av lugnet och stillheten Sverige kan erbjuda. Att f\u00e5 uppleva naturen utg\u00f6r sj\u00e4lva k\u00e4rnan f\u00f6r de aktiva natur\u00e4lskarnas upplevelse och de \u00e4r g\u00e4rna fysiskt aktiva. Vandring \u00e4r popul\u00e4rt och \u00e4ven fritidscykling, kajak och kanot. L\u00e4s g\u00e4rna mer om denna m\u00e5lgrupp av bes\u00f6kare p\u00e5 Visit Swedens websida som du hittar via l\u00e4nken.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09b79fe elementor-align-right elementor-tablet-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"09b79fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/corporate.visitsweden.com\/kunskap\/budskap\/vem-ska-vi-prata-med\/den-aktiva-naturalskaren\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mer om m\u00e5lgruppen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-2ed7c23b e-con-full e-flex e-con e-child\" data-id=\"2ed7c23b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<article class=\"elementor-element elementor-element-428f57d2 e-con-full e-flex e-con e-child\" data-id=\"428f57d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48751a53 elementor-widget elementor-widget-heading\" data-id=\"48751a53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ta del av hela v\u00e5r strategi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b3cdad4 elementor-widget elementor-widget-text-editor\" data-id=\"1b3cdad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>H\u00e4r \u00e4r en komprimerad version av den omfattande kommunikationsstrategin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-110d1f0 elementor-align-right elementor-tablet-align-left elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"110d1f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2024\/04\/Hoga-Kustens-Kommunikationsstrategi-2.0.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ladda ner kommunikationsstrategin<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t<article class=\"elementor-element elementor-element-399adfb9 e-con-full e-flex e-con e-child\" data-id=\"399adfb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a347db1 elementor-widget elementor-widget-n-accordion\" data-id=\"6a347db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1780\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1780\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Varum\u00e4rket H\u00f6ga Kusten <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1780\" class=\"elementor-element elementor-element-7b989e34 e-con-full e-flex e-con e-child\" data-id=\"7b989e34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-301eaab7 elementor-widget elementor-widget-text-editor\" data-id=\"301eaab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Som bakgrund till denna kommunikationsstrategi ligger ett omfattande arbete med att skapa en tydlig bild \u00f6ver vilka vi \u00e4r, var vi befinner oss p\u00e5 marknaden och v\u00e5rt varum\u00e4rkes potential att v\u00e4xa.<\/p><h4>Egenskaper<\/h4><p>Efter workshops och m\u00f6ten med representanter f\u00f6r bes\u00f6ksn\u00e4ringen och H\u00f6ga Kusten Destinationsutveckling \u00e4r fem egenskaper definierade f\u00f6r H\u00f6ga Kusten. Dessa \u00e4r:<\/p><p>Storslagen, dramatisk, lugn, v\u00e4nlig, jordn\u00e4ra<\/p><h4>M\u00e5lgrupper<\/h4><p>Vi har \u00e4ven definierat v\u00e5ra m\u00e5lgrupper avseende bes\u00f6kare och lagt grunden f\u00f6r v\u00e5r positionering i relationer till andra destinationer. Vald m\u00e5lgrupp \u00e4r: <a href=\"https:\/\/corporate.visitsweden.com\/kunskap\/budskap\/vem-ska-vi-prata-med\/den-aktiva-naturalskaren\/\">Den aktiva natur\u00e4lskaren<\/a>. Det som utm\u00e4rker den aktiva natur\u00e4lskaren \u00e4r att de drivs av ett intresse f\u00f6r den svenska naturen, d\u00e4r de vill vara aktiva men ocks\u00e5 njuta av lugnet och stillheten som den erbjuder. De vill ocks\u00e5 uppleva m\u00e4nniskorna och st\u00e4mningen p\u00e5 resm\u00e5let. M\u00e5lgruppen finns i alla \u00e5ldrar, familjesituationer och bland s\u00e5v\u00e4l m\u00e4n som kvinnor.<\/p><h4>Marknader<\/h4><p>Dessa \u00e4r de marknader vi prioriterar i v\u00e5r bearbetning av den aktiva natur\u00e4lskaren, i rangordning:<\/p><h5>Nationellt<\/h5><p>1. Sundsvall-\u00d6stersund-Ume\u00e5<br \/>2. Stockholm och M\u00e4lardalen<\/p><h5>Internationellt<\/h5><p>1. Finland<br \/>2. Tyskland<br \/>3. Nederl\u00e4nderna<\/p><p>P\u00e5 l\u00e5ng sikt \u00e4r samtliga marknader ovan prioriterade men i det korta perspektivet sker prioritering enligt ovan n\u00e4mnda ordning. L\u00e4s mer om detta i <a href=\"https:\/\/www.hkdest.se\/varumarket\/\">Varum\u00e4rkesplattformen f\u00f6r H\u00f6ga Kusten<\/a> (Placebrander och Identx, 2016). I vissa undantagsfall kopplade till s\u00e4rskilda tillf\u00e4lliga f\u00f6ruts\u00e4ttningar kan v\u00e5r bes\u00f6ksn\u00e4ringsarena p\u00e5 kort sikt ocks\u00e5 vara mindre geografiskt l\u00e5st enligt ovan, s\u00e5 l\u00e4nge den tematiska avgr\u00e4nsningen g\u00e4ller. Vad g\u00e4ller m\u00e5lgruppens ursprung g\u00f6r vi d\u00e5 inget s\u00e4rskilt urval p\u00e5 land\/marknad men ser \u00e4nd\u00e5 ett huvudsakligt naturlig upptagningsomr\u00e5de fr\u00e5n platser inom en radie p\u00e5 omkring 300 mil fr\u00e5n H\u00f6ga Kusten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1781\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1781\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> V\u00e4rdeord och l\u00f6fte <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1781\" class=\"elementor-element elementor-element-01ef362 e-con-full e-flex e-con e-child\" data-id=\"01ef362\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ecb03 elementor-widget elementor-widget-text-editor\" data-id=\"48ecb03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>V\u00e5ra v\u00e4rdeord \u00e4r basen i H\u00f6ga Kustens v\u00e4rdegrund och inneh\u00e5ller de drivkrafter vi beh\u00f6ver f\u00f6r att lyckas.<\/p><p>D\u00e5 resandet inom valda m\u00e5lgrupper blir allt mer v\u00e4rderingsstyrt \u00e4r det oerh\u00f6rt viktigt att vi lever efter och kommunicerar ut v\u00e5ra egna egenskaper och v\u00e4rderingar. I vissa fall f\u00f6r att bekr\u00e4fta en befintlig bild, men \u00e4nnu hellre f\u00f6r att \u00f6verraska positivt och bli f\u00f6rstahandsvalet bland m\u00e5nga t\u00e4nkbara destinationer. Precis som v\u00e5ra visioner och m\u00e5l f\u00f6rklarar varf\u00f6r och vad, f\u00f6rklarar v\u00e5ra v\u00e4rderingar hur arbetet ska g\u00f6ras och hur bes\u00f6kare ska bem\u00f6tas. De inneh\u00e5ller de egenskaper vi m\u00e5ste ha f\u00f6r att lyckas uppn\u00e5 visioner och m\u00e5l.<\/p><p>Orden \u00e4r valda utifr\u00e5n v\u00e5ra fastlagda egenskaper och preciserade f\u00f6r att tydligg\u00f6ra arv, kultur och v\u00e5r regionala passion. Det \u00e4r enkelt att agera utifr\u00e5n v\u00e4rdeorden i vardagen och de ligger till grund f\u00f6r hur vi bem\u00f6ter bes\u00f6kare och varandra. Dessa ord ska vi inte kommunicera l\u00f6sryckta, utan i relevanta sammanhang. Och framf\u00f6rallt: vi ska leva upp till dem i ord och handling.<\/p><h4>\u00c4kthet<\/h4><p>Det vi lovar h\u00e5ller vi. Vi har ett genuint hj\u00e4rta. V\u00e5ra produkter och upplevelser \u00e4r \u00e4kta vara och de b\u00e4sta i sitt slag.<\/p><h4>Omtanke<\/h4><p>Vi bryr oss om, tar oss tid, lyssnar, \u00e4r v\u00e4nliga och g\u00f6r \u201ddet lilla extra\u201d. Omtanken g\u00e4ller \u00e4ven det v\u00e4rldsarv som \u00e4r v\u00e5rt att v\u00e5rda.<\/p><h4>Stolthet<\/h4><p>Det vi har \u00e4r unikt och vi ber\u00e4ttar g\u00e4rna om det f\u00f6r andra. Vi \u00e4r ambassad\u00f6rer f\u00f6r H\u00f6ga Kusten i alla sammanhang.<\/p><h4>Gemenskap<\/h4><p>Vi agerar tillsammans mot gemensamma m\u00e5l. Vi skapar upplevelser d\u00e4r m\u00e4nniskor fr\u00e5n hela v\u00e4rlden m\u00f6ts. Alla \u00e4r lika v\u00e4lkomna.<\/p><p><span style=\"text-decoration: underline;\">L\u00d6FTET<\/span> sammanfattar v\u00e5ra v\u00e4rdeord och \u00e4r k\u00e4nslan v\u00e5ra bes\u00f6kare ska \u00e5ka hem med. Det \u00e4r inget vi kommunicerar ut som begrepp, utan det \u00e4r ett internt verktyg f\u00f6r att str\u00e4va \u00e5t samma h\u00e5ll och bygga ett enhetligt varum\u00e4rke. V\u00e5rt l\u00f6fte till v\u00e5ra m\u00e5lgrupper \u00e4r:<\/p><p><em>Vi lovar l\u00e4gereldsupplevelser<\/em><\/p><p>L\u00e4gerelden \u00e4r en metafor f\u00f6r gemenskap, v\u00e4rme, gl\u00e4dje och tid tillsammans med de du tycker om. K\u00e4nslan vi levererar i s\u00e5v\u00e4l kommunikation som under ett bes\u00f6k \u00e4r som leendet i din v\u00e4ns \u00f6gon och v\u00e4rmen mot ditt eget ansikte n\u00e4r du sitter runt en l\u00e4gereld. Denna l\u00e4gereldsupplevelse ska genomsyra v\u00e5ra kommunikationsinsatser i s\u00e5v\u00e4l skriftliga budskap som i bildspr\u00e5k och formgivning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1782\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1782\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Tillg\u00e5ngar vi kan garantera <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1782\" class=\"elementor-element elementor-element-286eb2a e-con-full e-flex e-con e-child\" data-id=\"286eb2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eefd49 elementor-widget elementor-widget-text-editor\" data-id=\"3eefd49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vi bevisar v\u00e5ra karakt\u00e4rsdrag och de v\u00e4rdeord vi v\u00e4ljer att kommunicera genom v\u00e5ra prestationer och det vi kan erbjuda. Vi ska erbjuda H\u00f6ga Kustens mest k\u00e4nnetecknande tillg\u00e5ngar. Det \u00e4r dessa vi gener\u00f6st ska och kan dela med oss av.<\/p><p>H\u00f6ga Kusten \u00e4r rik p\u00e5 h\u00f6gkvalitativa upplevelser. F\u00f6r att f\u00f6rst\u00e4rka och tydligg\u00f6ra det vi kan erbjuda har vi samlat de fem fr\u00e4msta \u201dr\u00e5varorna\u201d som visar, och bevisar v\u00e5r karakt\u00e4r. Alla som utvecklar och arbetar med varum\u00e4rket H\u00f6ga Kusten ska kommunicera dessa fem som v\u00e5ra fr\u00e4msta karakt\u00e4rsdrag. Naturen, tid att vara, smakerna, kulturarvet och gemenskapen med andra.<\/p><p><span style=\"text-decoration: underline;\">NATUREN<\/span> \u00e4r v\u00e5r st\u00f6rsta tillg\u00e5ng. V\u00e4rldsarvet intygar de fantastiska tillg\u00e5ngar och m\u00f6jligheter som v\u00e5rt vidstr\u00e4cka landskap har att erbjuda. Vi v\u00e4ljer att prata hav, skog och berg, och hur allt m\u00f6ts i H\u00f6ga Kusten. Vi har unika arter, v\u00e4xter och djur, en internationellt intressant geologisk historia och v\u00e4lk\u00e4nd nationalpark.<\/p><p><span style=\"text-decoration: underline;\">TID<\/span> att g\u00f6ra ingenting och allting, samtidigt, \u00e4r v\u00e5r styrka. Avkoppling genom upplevelse. V\u00e5r inst\u00e4llning till tid har gett oss kunskap om att ta hand om och v\u00e4rdes\u00e4tta tid och dess m\u00f6jligheter till ett gott liv. Vi \u00e4r skapade av tid och forts\u00e4tter skapa upplevelser \u00e5t andra med tiden som verktyg.<\/p><p>V\u00e5rt <span style=\"text-decoration: underline;\">KULTURARV<\/span> inneh\u00e5ller m\u00e5ngtusen\u00e5riga sp\u00e5r av m\u00e4nsklig n\u00e4rvaro i form av boplatser, f\u00e5ngstgropar, gravh\u00f6gar och h\u00e4llristningar. H\u00e4r finns G\u00e4vle-fiskarna och surstr\u00f6mmingen, \u00e4lvdalarnas historia, verk av stora konstn\u00e4rer och vackra g\u00e5rdar. Den handlingskraft och de avg\u00f6rande h\u00e4ndelser som format oss ger fantastiska uppslag till storytelling.<\/p><p>Vi har unika <span style=\"text-decoration: underline;\">SMAKER<\/span> och egna r\u00e5varor att erbjuda. Historiska matr\u00e4tter som fortfarande har unik karakt\u00e4r, som surstr\u00f6mming. Men \u00e4ven andra \u201dnyare\u201d r\u00e5varor och f\u00f6r\u00e4dlingss\u00e4tt som \u00e4r intressanta fr\u00e5n regionen. Och inte minst engagemanget fr\u00e5n odlare, bagare, fiskare, kockar och andra med lokal mat, smaker och r\u00e5varor som passion.<\/p><p>Vi vill <span style=\"text-decoration: underline;\">GEMENSKAP.<\/span> V\u00e5rt prestigel\u00f6st varma s\u00e4tt att vara och v\u00e4nliga mottagande \u00e4r ett unikt regionalt karakt\u00e4rsdrag. Vi vill umg\u00e5s, utan attityder eller v\u00e4rderingar och vi \u00f6nskar inkludera alla och se till att alla \u00e4r v\u00e4lkomna. H\u00e4r ska man kunna k\u00e4nna sig hemma, och vi har goda anledningar att kunna erbjuda det med ett bevisat gott rykte och en \u00e4kta personlighet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1783\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1783\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Arenor &amp; kommunikativa utmaningar <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1783\" class=\"elementor-element elementor-element-9f9c3ef e-con-full e-flex e-con e-child\" data-id=\"9f9c3ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c72e70e elementor-widget elementor-widget-text-editor\" data-id=\"c72e70e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ut\u00f6ver bes\u00f6kare finns andra m\u00e5lgrupper som vi beh\u00f6ver ha med oss p\u00e5 v\u00e4gen fram\u00e5t. Detta \u00e4r en sammanst\u00e4llning \u00f6ver samtliga arenor d\u00e4r vi prioriterar att kommunicera.<\/p><p>Varje arena har ett f\u00f6rh\u00e5llande till H\u00f6ga Kusten (eller Sverige). H\u00f6ga Kusten p\u00e5verkas i sin tur av hur respektive arena f\u00f6rh\u00e5ller sig till platsen, dess v\u00e4rden, erbjudanden och potential. Vi har definierat dessa arenor och vidare utmaningarna f\u00f6r respektive arena vad g\u00e4ller kommunikationen. Det hj\u00e4lper oss att arbeta fokuserat f\u00f6r att p\u00e5verka kunskap, attityder och handlingar. H\u00e4r presenterar vi samtliga arenor tillsammans med de definierade utmaningarna f\u00f6r bes\u00f6ksn\u00e4ringen.*<\/p><p>* \u00d6vriga arenors kommunikativa utmaningar, samt de kommunikativa m\u00e5len finns givetvis angivna i den fullst\u00e4ndiga versionen av v\u00e5r kommunikationsstrategi.<\/p><h4>Utmaningar<\/h4><p>Bes\u00f6ksn\u00e4ringsarena Sverige:<\/p><ul><li>\u00d6ka k\u00e4nnedomen om bes\u00f6ksm\u00e5l, aktiviteter och upplevelser i H\u00f6ga Kusten.<\/li><li>Skapa en positiv attityd till H\u00f6ga Kusten.<\/li><li>Skapa en vilja att v\u00e4lja oss f\u00f6re andra.<\/li><li>Visa konkreta, lockande aktviteter och erbjudanden som svarar upp mot m\u00e5lgruppens behov, dr\u00f6mmar och \u00f6nskem\u00e5l.<\/li><li>Rekrytera ambassad\u00f6rer i form av H\u00f6ga Kusten-v\u00e4nner som p\u00e5verkar andras attityder och kanske \u00e4ven resvanor.<\/li><\/ul><p><br \/>Bes\u00f6ksn\u00e4ringsarena internationell:<\/p><ul><li>\u00d6ka k\u00e4nnedomen om H\u00f6ga Kusten och de bes\u00f6ksm\u00e5l, aktiviteter och upplevelser vi erbjuder.<\/li><li>Skapa en positiv attityd till, och en st\u00e4rkt trov\u00e4rdighet f\u00f6r destinationen. Exempelvis hos f\u00f6rs\u00e4ljningskanalerna i de prioriterade l\u00e4nderna.<\/li><li>Upparbeta f\u00f6rs\u00e4ljningskanaler.<\/li><li>Visa konkreta, lockande aktiviteter och erbjudanden som svarar upp mot m\u00e5lgruppernas behov, dr\u00f6mmar och \u00f6nskem\u00e5l.<\/li><li>Dra nytta av Sveriges nationella kommunikation och synkronisera budskapen avseende tid och inneh\u00e5ll.<\/li><li>Rekrytera ambassad\u00f6rer i form av H\u00f6ga Kusten-v\u00e4nner som p\u00e5verkar andras attityder och kanske \u00e4ven resvanor.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1784\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1784\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Unika s\u00e4ljf\u00f6rdelar <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1784\" class=\"elementor-element elementor-element-b92cff3 e-con-full e-flex e-con e-child\" data-id=\"b92cff3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7f3e8 elementor-widget elementor-widget-text-editor\" data-id=\"4a7f3e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De unika s\u00e4ljf\u00f6rdelarna f\u00f6r H\u00f6ga Kusten (Unique selling point, USP) utm\u00e4rker v\u00e5rt erbjudande och s\u00e4rskiljer oss fr\u00e5n konkurrenterna. Vi har definierat tre s\u00e5dana huvud-uspar som vi alltid tar med i v\u00e5r ut\u00e5triktade marknadsf\u00f6ring.<\/p><h4>Natur &amp; v\u00e4rldsarv<\/h4><p>V\u00e4rldsarvet och naturen i sig. Fonden till allt. Vi har Sveriges enda rena naturv\u00e4rldsarv med v\u00e4rldens st\u00f6rsta landh\u00f6jning.<\/p><h4>Friluftsliv<\/h4><p>Sp\u00e4nnande aktiviteter och arrangemang som m\u00f6jligg\u00f6rs tack vare naturen och det breda friluftslivet (t.ex vandring, l\u00f6pning, paddling, fiske), d\u00e4r vi har en unik position som en erk\u00e4nd och prisbel\u00f6nt destination f\u00f6r friluftsliv och \u00e4ventyr.<\/p><h4>M\u00f6ten &amp; gemenskap<\/h4><p>L\u00f6ftet om l\u00e4gereldsupplevelser g\u00f6r \u00e4ven m\u00f6tet mellan m\u00e4nniskor och v\u00e5rt bem\u00f6tande unikt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1785\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1785\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Unika s\u00e4songsf\u00f6rdelar <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1785\" class=\"elementor-element elementor-element-7844f86 e-con-full e-flex e-con e-child\" data-id=\"7844f86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bff8f4d elementor-widget elementor-widget-text-editor\" data-id=\"bff8f4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N\u00e4r vi bryter ned v\u00e5ra unika s\u00e4ljf\u00f6rdelar till det utbud som vi har f\u00f6r varje s\u00e4song och vad vi fr\u00e4mst ska kommunicera under respektive s\u00e4song handlar det i \u00f6vergripande beskrivningar om f\u00f6ljande:<\/p><p><strong>Vinter<\/strong>: l\u00e4ngd\u00e5kning, vintervandring, outdoor\/vildmarksliv\/gemenskap<\/p><p><strong>Sommar<\/strong>: vandring, paddling, cykling, outdoor\/vildmarksliv\/gemenskap, segling\/b\u00e5tliv\/sk\u00e4rg\u00e5rd<\/p><p><strong>H\u00f6st<\/strong>: Vandring, fiske, m\u00f6ten och l\u00e4gereldsupplevelser, smaker, vildmarksliv\/outdoor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1786\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1786\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> S\u00e5 vill vi uppfattas <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1786\" class=\"elementor-element elementor-element-cf5a506 e-con-full e-flex e-con e-child\" data-id=\"cf5a506\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc94bf8 elementor-widget elementor-widget-text-editor\" data-id=\"fc94bf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>V\u00e5ra imagebilder ska spegla varum\u00e4rkets egenskaper. Vi vill f\u00f6rmedla natur och m\u00e4nniska. I naturen kommunicerar vi fr\u00e4mst det dramatiska, storslagna och det vackra, men \u00e4ven det jordn\u00e4ra och det stillsamma lugnet. Genom m\u00e4nniskor kommunicerar vi ist\u00e4llet trivsel, v\u00e4nlighet, gemenskap och lugnet tillsammans med en jordn\u00e4ra attityd.<\/p><p>V\u00e5ra naturbilder ska vara storslagna och vackra, vyer med dramatik, sp\u00e4nning, djup mystik och tydliga i milj\u00f6, som sk\u00e4rg\u00e5rd och inland. De ska andas berg, hav och skog. G\u00e4rna med inslag av vemod och det karga landskapet, men aldrig otillg\u00e4ngligt, og\u00e4st-v\u00e4nligt eller avl\u00e4gset.<\/p><p>Bilder vi anv\u00e4nder med m\u00e4nniskor ska vara \u00e4kta, varma och utstr\u00e5la en positiv upplevelse i naturen. Det ska vara glada m\u00e4nniskor i gemenskap, och med glimt i \u00f6gat. F\u00f6rv\u00e4ntansfulla, n\u00f6jda och avslappnade. M\u00e4nniskor p\u00e5 bilder ska f\u00f6retr\u00e4desvis vara aktiva i naturn\u00e4ra upplevelser p\u00e5 ett enkelt s\u00e4tt, d\u00e4r man ska kunna se ansikte och uttryck. Fr\u00e4mst med profilb\u00e4rande aktiviteter i v\u00e5rt landskap som vandring, friluftsliv, cykling, paddling p\u00e5 en niv\u00e5 som passar v\u00e5r m\u00e5lgrupp.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6eb221 elementor-widget elementor-widget-image\" data-id=\"f6eb221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"488\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/hkduppfatta.jpg\" class=\"attachment-large size-large wp-image-4208\" alt=\"\" srcset=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/hkduppfatta.jpg 825w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/hkduppfatta-300x183.jpg 300w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/hkduppfatta-768x468.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1787\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1787\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> S\u00e5 vill vi inte uppfattas <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1787\" class=\"elementor-element elementor-element-752cb31 e-con-full e-flex e-con e-child\" data-id=\"752cb31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0761042 elementor-widget elementor-widget-text-editor\" data-id=\"0761042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lika viktigt som det \u00e4r att ha en tydlig strategi f\u00f6r hur vi ska uttrycka oss \u00e4r det n\u00f6dv\u00e4ndigt att veta hur vi INTE b\u00f6r kommunicera.<\/p><p>I v\u00e5r kommunikation och i v\u00e5ra marknadsf\u00f6ringskampanjer arbetar vi aldrig med att locka resen\u00e4rer till H\u00f6ga Kusten med dessa s\u00e4ljmetoder. Det ligger i v\u00e5r m\u00e5ls\u00e4ttning att verksamheter inom bes\u00f6ksn\u00e4ringen f\u00f6ljer v\u00e5ra riktlinjer.<\/p><h4>J\u00c4MF\u00d6RELSE<\/h4><p>Vi j\u00e4mf\u00f6r oss inte med andra destinationer. Vi beh\u00f6ver inte verka b\u00e4ttre \u00e4n andra inom bes\u00f6ksn\u00e4ringen. Vi har ett bra och tydligt erbjudande som vi \u00e4r stolta \u00f6ver och vi fokuserar p\u00e5 detta.<\/p><h4>PRIS<\/h4><p>Vi kommunicerar inte priser, rabatter, realisation eller andra lockerbjudande. Vi vet att v\u00e5r destination har ett bra v\u00e4rde som inte beh\u00f6ver prisj\u00e4mf\u00f6ras. Detta fr\u00e5ntar inte m\u00f6jligheten med tidsbegr\u00e4nsade kampanjer.<\/p><h4>OTYDLIGA L\u00d6FTEN<\/h4><p>Vi \u00e4r enligt v\u00e5r beskrivning i karakt\u00e4r \u2013 \u00e4kta och naturliga. D\u00e4rf\u00f6r ska vi ocks\u00e5 vara tydliga i att vi inte skapar oriktiga l\u00f6ften, felaktig information eller f\u00f6rsk\u00f6na ett tvivelaktigt utbud. Vi marknadsf\u00f6r det vi vet \u00e4r bra och det vi vet \u00e4r \u00e4kta.<\/p><h4>SKRYT ELLER \u00d6VERDRIFT<\/h4><p>Enligt anledning ovan ska vi inte skryta eller \u00f6verdriva. Vi \u00e4r \u00f6dmjuka till v\u00e5ra resurser och hur vi anser att alla v\u00e5ra m\u00e5lgrupper ska f\u00e5 m\u00f6jlighet att uppleva v\u00e5ra egenskaper och tydliga s\u00e4ljf\u00f6rdelar.<\/p><p>H\u00e4r visar vi exempel p\u00e5 hur vi inte vill exponera H\u00f6ga Kusten i filmer och bilder. Vi beh\u00f6ver ingen attityd, inga \u00f6verdrivna eller overkliga f\u00e4rger och inga studiobilder. Det g\u00f6r absolut inte ont att vara i naturen, den beh\u00f6ver inte \u00f6vervinnas och det \u00e4r inte ensamt och \u00f6dsligt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e193e3 elementor-widget elementor-widget-image\" data-id=\"6e193e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"444\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/inte.jpg\" class=\"attachment-large size-large wp-image-4209\" alt=\"\" srcset=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/inte.jpg 836w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/inte-300x167.jpg 300w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/inte-768x426.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1788\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1788\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Budskap <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1788\" class=\"elementor-element elementor-element-4a44df2 e-con-full e-flex e-con e-child\" data-id=\"4a44df2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba4f80 elementor-widget elementor-widget-text-editor\" data-id=\"5ba4f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>IMAGEB\u00c4RANDE PARAPLYBUDSKAP som alltid b\u00f6r finnas med i v\u00e5r ut\u00e5triktade imagemarknadsf\u00f6ring. Dessa summerar v\u00e5r vilja, v\u00e5r riktning, v\u00e5r position och v\u00e5rt erbjudande och ska konsekvent trummas in f\u00f6r igenk\u00e4nning.<\/p><p>PAYOFF TILL LOGOTYPE<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4210\" src=\"http:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/est1.jpg\" alt=\"\" width=\"428\" height=\"70\" srcset=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/est1.jpg 428w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/est1-300x49.jpg 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/p><p>En humoristisk och kaxig tvist p\u00e5 v\u00e4rldsarvet som samtidigt lyfter varum\u00e4rket ur ett storytellingperspektiv.<\/p><p>IMAGEB\u00c4RANDE RUBRIK<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4212\" src=\"http:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/tiotusen.jpg\" alt=\"\" width=\"426\" height=\"97\" srcset=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/tiotusen.jpg 426w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/tiotusen-300x68.jpg 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/p><p>F\u00f6rklarar v\u00e5r payoff och anger riktningen fram\u00e5t och upp\u00e5t.<\/p><p>SUMMERANDE IMAGEBUDSKAP<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4211\" src=\"http:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/hk.jpg\" alt=\"\" width=\"426\" height=\"72\" srcset=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/hk.jpg 426w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/hk-300x51.jpg 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/p><p>Vi avslutar v\u00e5ra texter med ett summerande imagebudskap som har b\u00e4ring s\u00e5v\u00e4l p\u00e5 v\u00e4rldsarvet, som aktiviteterna och bem\u00f6tandet. Detta l\u00f6fte tvingar oss ocks\u00e5 att ta h\u00f6jd internt och hela tiden str\u00e4va mot f\u00f6rb\u00e4ttring.<\/p><h4>Kommunikation p\u00e5 andra spr\u00e5k \u00e4n svenska<\/h4><p>Generellt g\u00e4ller att vi anlitar \u00f6vers\u00e4ttningsbyr\u00e5er som har kompetens att beh\u00e5lla k\u00e4nslan i texterna (raka \u00f6vers\u00e4ttningar fungerar inte alltid) och samtidigt anpassa dem f\u00f6r det tilltal som fungerar i respektive land. Vid \u00f6vers\u00e4ttningar till engelska kommunicerar vi alltid v\u00e5rt namn som \u201dThe High Coast of Sweden\u201d. Detta namn g\u00e4ller \u00e4ven i Finland, Tyskland och Nederl\u00e4nderna.<\/p><h4>Generella skrivregler H\u00f6ga Kusten<\/h4><p>Skriv alltid H\u00f6ga Kusten med stor begynnelsebokstav i s\u00e5v\u00e4l H\u00f6ga som Kusten. I sammansatta ord anv\u00e4nder vi bindestreck. Exempelvis H\u00f6ga Kusten-omr\u00e5det och H\u00f6ga Kusten-paket. Undantaget \u00e4r H\u00f6gakustenbron som \u00e4r ett fastslaget namn p\u00e5 bron.<\/p><p>Vi s\u00e4ger och skriver \u201di H\u00f6ga Kusten\u201d, inte \u201dp\u00e5 H\u00f6ga Kusten\u201d (jmf. p\u00e5 v\u00e4stkusten).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1789\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"10\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1789\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Brand Story <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1789\" class=\"elementor-element elementor-element-e767a2a e-con-full e-flex e-con e-child\" data-id=\"e767a2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-def9cb2 elementor-widget elementor-widget-text-editor\" data-id=\"def9cb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Med v\u00e5r BRAND STORY skapar vi v\u00e4rden runt platsvarum\u00e4rket som bes\u00f6kare och inv\u00e5nare kan b\u00f6rja ber\u00e4tta och g\u00f6ra till en del av ber\u00e4ttelsen om sig sj\u00e4lva. Nedan finns H\u00f6ga Kustens Brand Story.<\/p><p>\u201dL\u00e5ngt uppe i Norra Europa finns en plats d\u00e4r naturens krafter under 20 000 \u00e5r format ett dramatiskt landskap med v\u00e4rldens h\u00f6gsta kustlinje. H\u00e4r stupar bergen rakt ner i havsdjupen p\u00e5 ett s\u00e4tt som g\u00f6r dig helt andl\u00f6s.<\/p><p>H\u00f6ga Kusten har haft istid mer \u00e4n en g\u00e5ng och det som var strand f\u00f6r 10 000 \u00e5r sedan ligger idag 286 meter \u00f6ver havet. Precis som landh\u00f6jningen forts\u00e4tter befolkningen att str\u00e4va upp\u00e5t. De som bor och verkar h\u00e4r \u00e4r ett enkelt och v\u00e4nligt folk men har h\u00f6ga ambitioner och vill att H\u00f6ga Kusten, som de \u00e4r s\u00e5 makal\u00f6st stolta \u00f6ver, ska bli ett av Europas fr\u00e4msta bes\u00f6ksm\u00e5l.<\/p><p>H\u00f6ga Kusten ger bes\u00f6kare fr\u00e5n hela v\u00e4rlden en m\u00f6jlighet att uppleva det genuina, oexploaterade och \u00e4kta Sverige. H\u00e4r bildar skog, vatten och berg en storslagen fond till konditionsutmaningar, matuppt\u00e4ckter och kulturevenemang \u2013 alla Sveriges f\u00e4rgstarka \u00e5rstider.<\/p><p>Den modiga bes\u00f6karen kan prova p\u00e5 surstr\u00f6mming och kl\u00e4ttring men H\u00f6ga Kusten \u00e4r faktiskt mer harmoni \u00e4n adrenalin. Mer gemenskap \u00f6ver l\u00e4gereld \u00e4n att ensam bestiga n\u00e5got av v\u00e4rldens h\u00f6gsta berg. Mer v\u00e5fflor och hjortronsylt \u00e4n energibarer och liniment. Genom o\u00e4ndliga m\u00f6jligheter att vara aktiv i naturen tillsammans med de du tycker om, h\u00e4mtar du kraft till ditt urbana, fartfyllda vardagsliv.<\/p><p>V\u00e4lkommen till det storslagna H\u00f6ga Kusten.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-17810\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"11\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-17810\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> V\u00e5rda v\u00e5r plats \/ h\u00e5llbarhetskommunikation <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-17810\" class=\"elementor-element elementor-element-bb4f763 e-con-full e-flex e-con e-child\" data-id=\"bb4f763\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b62a30f elementor-widget elementor-widget-text-editor\" data-id=\"b62a30f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ord som h\u00e5llbar, gr\u00f6n och klimatv\u00e4nlig ska inte anv\u00e4ndas alls i v\u00e5r kommunikation, om det inte preciseras och f\u00f6rklaras i omedelbar n\u00e4rhet till sj\u00e4lva p\u00e5st\u00e5endet. Vi ska inte lockas att ta till svepande kraftuttryck f\u00f6r att sticka ut. B\u00e4st \u00e4r att kommunicera vad vi g\u00f6r, med praktiska exempel. Vi tonar ocks\u00e5 ned ord som klimatsmart och milj\u00f6v\u00e4nlig. Allt som l\u00e5ter som det inte har n\u00e5gon inverkan alls eller bara positiv inverkan ska undvikas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-17811\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"12\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-17811\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> V\u00e5r vision: Alltid en niv\u00e5 till - mot 2030! <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-17811\" class=\"elementor-element elementor-element-19af84f e-con-full e-flex e-con e-child\" data-id=\"19af84f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-977103e elementor-widget elementor-widget-text-editor\" data-id=\"977103e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vi tycker vi \u00e4r p\u00e5 r\u00e4tt v\u00e4g, d\u00e4rf\u00f6r \u00e4r det inte en riktnings\u00e4ndring vi vill \u00e5t, utan att vi fokuserar p\u00e5 att alltid str\u00e4va efter en niv\u00e5 till. Mot 2030 vill vi v\u00e4xla upp bes\u00f6ksn\u00e4ringen rej\u00e4lt. Genom v\u00e5r vilja, mod och handlingskraft vill vi stimulera innovationslust och entrepren\u00f6rsanda och alltid str\u00e4va efter en niv\u00e5 till, steg f\u00f6r steg mot 2030. Och vi str\u00e4var mot internationell toppklass! Vi t\u00e4nker bevara den l\u00e4gereldsk\u00e4nsla vi identifierat som en viktig framg\u00e5ngsfaktor, b\u00e5de f\u00f6r oss som bor h\u00e4r och f\u00f6r dem som bes\u00f6ker oss. F\u00f6r att precisera v\u00e5ra ambitioner har vi tagit fram n\u00e5gra kvantitativa m\u00e5l som kommer hj\u00e4lpa oss att kontinuerligt kunna se om vi \u00e4r p\u00e5 v\u00e4g mot r\u00e4tt h\u00e5l, mot visionen. H\u00f6ga Kustens strategi mot 2030 \u00e4r direkt kopplat till flera av de 17 globala m\u00e5len i Agenda 2030, med s\u00e4rskilt fokus p\u00e5 m\u00e5l 8, m\u00e5l 11, m\u00e5l 12 och m\u00e5l 13.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-17812\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"13\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-17812\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Ramarna <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-17812\" class=\"elementor-element elementor-element-9013401 e-con-full e-flex e-con e-child\" data-id=\"9013401\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb5f40 elementor-widget elementor-widget-text-editor\" data-id=\"9bb5f40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vi i H\u00f6ga Kusten har best\u00e4mt oss f\u00f6r att vara en attraktiv, h\u00e5llbar och tillg\u00e4nglig destination.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-17813\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"14\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-17813\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Positioneringen <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-17813\" class=\"elementor-element elementor-element-77695e6 e-con-full e-flex e-con e-child\" data-id=\"77695e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1b85c7 elementor-widget elementor-widget-text-editor\" data-id=\"e1b85c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tillsammans skapar vi i H\u00f6ga Kusten naturupplevelser i internationell toppklass som f\u00f6rst\u00e4rks av unika smaker och kultur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-17814\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"15\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-17814\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> M\u00e5ls\u00e4ttningen <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-17814\" class=\"elementor-element elementor-element-fda0aa0 e-con-full e-flex e-con e-child\" data-id=\"fda0aa0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21a4f77 elementor-widget elementor-widget-text-editor\" data-id=\"21a4f77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>H\u00f6ga Kusten \u00e4r en plats dit allt fler l\u00e4ngtar \u2013 b\u00e5de som bes\u00f6kare och boende.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/section>\n\t\t\t\t<\/main>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kommunikation M\u00e5let med v\u00e5r kommunikation \u00e4r att H\u00f6ga Kusten ska vara en attraktiv, h\u00e5llbar och tillg\u00e4nglig plats dit allt fler l\u00e4ngtar. Varum\u00e4rket Grafisk profil Strategi 2030 Konsekvent kommunikation Varf\u00f6r en kommunikationsstrategi? M\u00e5let med v\u00e5r kommunikation \u00e4r att H\u00f6ga Kusten ska vara en attraktiv, h\u00e5llbar och tillg\u00e4nglig plats dit allt fler l\u00e4ngtar. Kommunikationsstrategin handlar om de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15137,"parent":2313,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"projekt":[],"kategori":[56],"class_list":["post-2353","page","type-page","status-publish","has-post-thumbnail","hentry","kategori-verktygslada"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kommunikation - H\u00f6ga Kusten Destinationsutveckling<\/title>\n<meta name=\"description\" content=\"Information om H\u00f6ga Kustens kommmunikationsarbete med bl.a. beskrivning av strategiskt arbete, USPar och m\u00e5lgruppen Den aktiva natur\u00e4lskaren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hkdest.se\/en\/verktygslada\/kommunikation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kommunikation - H\u00f6ga Kusten Destinationsutveckling\" \/>\n<meta property=\"og:description\" content=\"Information om H\u00f6ga Kustens kommmunikationsarbete med bl.a. beskrivning av strategiskt arbete, USPar och m\u00e5lgruppen Den aktiva natur\u00e4lskaren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hkdest.se\/en\/verktygslada\/kommunikation\/\" \/>\n<meta property=\"og:site_name\" content=\"H\u00f6ga Kusten Destinationsutveckling\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hogakusten\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-04T13:12:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2025\/02\/Paddling-i-Hoga-Kusten-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"31 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hkdest.se\\\/verktygslada\\\/kommunikation\\\/\",\"url\":\"https:\\\/\\\/www.hkdest.se\\\/verktygslada\\\/kommunikation\\\/\",\"name\":\"Kommunikation - H\u00f6ga Kusten Destinationsutveckling\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hkdest.se\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hkdest.se\\\/verktygslada\\\/kommunikation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hkdest.se\\\/verktygslada\\\/kommunikation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hkdest.se\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Paddling-i-Hoga-Kusten-scaled.jpg\",\"datePublished\":\"2021-09-15T07:44:24+00:00\",\"dateModified\":\"2026-02-04T13:12:21+00:00\",\"description\":\"Information om H\u00f6ga Kustens kommmunikationsarbete med bl.a. beskrivning av strategiskt arbete, USPar och m\u00e5lgruppen Den aktiva natur\u00e4lskaren.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hkdest.se\\\/verktygslada\\\/kommunikation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.hkdest.se\\\/verktygslada\\\/kommunikation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hkdest.se\\\/verktygslada\\\/kommunikation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.hkdest.se\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Paddling-i-Hoga-Kusten-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.hkdest.se\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Paddling-i-Hoga-Kusten-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hkdest.se\\\/verktygslada\\\/kommunikation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hem\",\"item\":\"https:\\\/\\\/www.hkdest.se\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Verktygsl\u00e5da\",\"item\":\"https:\\\/\\\/www.hkdest.se\\\/verktygslada\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Kommunikation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hkdest.se\\\/#website\",\"url\":\"https:\\\/\\\/www.hkdest.se\\\/\",\"name\":\"H\u00f6ga Kusten Destinationsutveckling\",\"description\":\"Tillsammans bygger vi framtidens H\u00f6ga Kusten\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.hkdest.se\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.hkdest.se\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.hkdest.se\\\/#organization\",\"name\":\"H\u00f6ga Kusten Destinationsutveckling\",\"url\":\"https:\\\/\\\/www.hkdest.se\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hkdest.se\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.hkdest.se\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/cropped-HK_Dest_LOGOTYP_color_liten_Rityta-1.png\",\"contentUrl\":\"https:\\\/\\\/www.hkdest.se\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/cropped-HK_Dest_LOGOTYP_color_liten_Rityta-1.png\",\"width\":286,\"height\":300,\"caption\":\"H\u00f6ga Kusten Destinationsutveckling\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hkdest.se\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/hogakusten\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kommunikation - H\u00f6ga Kusten Destinationsutveckling","description":"Information om H\u00f6ga Kustens kommmunikationsarbete med bl.a. beskrivning av strategiskt arbete, USPar och m\u00e5lgruppen Den aktiva natur\u00e4lskaren.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hkdest.se\/en\/verktygslada\/kommunikation\/","og_locale":"en_US","og_type":"article","og_title":"Kommunikation - H\u00f6ga Kusten Destinationsutveckling","og_description":"Information om H\u00f6ga Kustens kommmunikationsarbete med bl.a. beskrivning av strategiskt arbete, USPar och m\u00e5lgruppen Den aktiva natur\u00e4lskaren.","og_url":"https:\/\/www.hkdest.se\/en\/verktygslada\/kommunikation\/","og_site_name":"H\u00f6ga Kusten Destinationsutveckling","article_publisher":"https:\/\/www.facebook.com\/hogakusten","article_modified_time":"2026-02-04T13:12:21+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.hkdest.se\/wp-content\/uploads\/2025\/02\/Paddling-i-Hoga-Kusten-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"31 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.hkdest.se\/verktygslada\/kommunikation\/","url":"https:\/\/www.hkdest.se\/verktygslada\/kommunikation\/","name":"Kommunikation - H\u00f6ga Kusten Destinationsutveckling","isPartOf":{"@id":"https:\/\/www.hkdest.se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hkdest.se\/verktygslada\/kommunikation\/#primaryimage"},"image":{"@id":"https:\/\/www.hkdest.se\/verktygslada\/kommunikation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hkdest.se\/wp-content\/uploads\/2025\/02\/Paddling-i-Hoga-Kusten-scaled.jpg","datePublished":"2021-09-15T07:44:24+00:00","dateModified":"2026-02-04T13:12:21+00:00","description":"Information om H\u00f6ga Kustens kommmunikationsarbete med bl.a. beskrivning av strategiskt arbete, USPar och m\u00e5lgruppen Den aktiva natur\u00e4lskaren.","breadcrumb":{"@id":"https:\/\/www.hkdest.se\/verktygslada\/kommunikation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hkdest.se\/verktygslada\/kommunikation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hkdest.se\/verktygslada\/kommunikation\/#primaryimage","url":"https:\/\/www.hkdest.se\/wp-content\/uploads\/2025\/02\/Paddling-i-Hoga-Kusten-scaled.jpg","contentUrl":"https:\/\/www.hkdest.se\/wp-content\/uploads\/2025\/02\/Paddling-i-Hoga-Kusten-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.hkdest.se\/verktygslada\/kommunikation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hem","item":"https:\/\/www.hkdest.se\/"},{"@type":"ListItem","position":2,"name":"Verktygsl\u00e5da","item":"https:\/\/www.hkdest.se\/verktygslada\/"},{"@type":"ListItem","position":3,"name":"Kommunikation"}]},{"@type":"WebSite","@id":"https:\/\/www.hkdest.se\/#website","url":"https:\/\/www.hkdest.se\/","name":"H\u00f6ga Kusten Destinationsutveckling","description":"Tillsammans bygger vi framtidens H\u00f6ga Kusten","publisher":{"@id":"https:\/\/www.hkdest.se\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hkdest.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hkdest.se\/#organization","name":"H\u00f6ga Kusten Destinationsutveckling","url":"https:\/\/www.hkdest.se\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hkdest.se\/#\/schema\/logo\/image\/","url":"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/10\/cropped-HK_Dest_LOGOTYP_color_liten_Rityta-1.png","contentUrl":"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/10\/cropped-HK_Dest_LOGOTYP_color_liten_Rityta-1.png","width":286,"height":300,"caption":"H\u00f6ga Kusten Destinationsutveckling"},"image":{"@id":"https:\/\/www.hkdest.se\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hogakusten"]}]}},"_links":{"self":[{"href":"https:\/\/www.hkdest.se\/en\/wp-json\/wp\/v2\/pages\/2353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hkdest.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hkdest.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hkdest.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hkdest.se\/en\/wp-json\/wp\/v2\/comments?post=2353"}],"version-history":[{"count":123,"href":"https:\/\/www.hkdest.se\/en\/wp-json\/wp\/v2\/pages\/2353\/revisions"}],"predecessor-version":[{"id":15709,"href":"https:\/\/www.hkdest.se\/en\/wp-json\/wp\/v2\/pages\/2353\/revisions\/15709"}],"up":[{"embeddable":true,"href":"https:\/\/www.hkdest.se\/en\/wp-json\/wp\/v2\/pages\/2313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hkdest.se\/en\/wp-json\/wp\/v2\/media\/15137"}],"wp:attachment":[{"href":"https:\/\/www.hkdest.se\/en\/wp-json\/wp\/v2\/media?parent=2353"}],"wp:term":[{"taxonomy":"projekt","embeddable":true,"href":"https:\/\/www.hkdest.se\/en\/wp-json\/wp\/v2\/projekt?post=2353"},{"taxonomy":"kategori","embeddable":true,"href":"https:\/\/www.hkdest.se\/en\/wp-json\/wp\/v2\/kategori?post=2353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}