{"id":2325,"date":"2021-09-15T07:15:20","date_gmt":"2021-09-15T07:15:20","guid":{"rendered":"http:\/\/www.hkdest.se\/?page_id=2325"},"modified":"2025-09-08T14:51:31","modified_gmt":"2025-09-08T14:51:31","slug":"grafisk-profil","status":"publish","type":"page","link":"https:\/\/www.hkdest.se\/en\/verktygslada\/varumarket\/grafisk-profil\/","title":{"rendered":"Graphic profile"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2325\" class=\"elementor elementor-2325\" data-elementor-post-type=\"page\">\n\t\t\t\t<main class=\"elementor-element elementor-element-6addc10 e-con-full e-flex e-con e-parent\" data-id=\"6addc10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<section class=\"elementor-element elementor-element-ba36f46 e-con-full e-flex e-con e-child\" data-id=\"ba36f46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<article class=\"elementor-element elementor-element-3e12577 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3e12577\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f44341 elementor-align-center elementor-fixed elementor-hidden-tablet elementor-hidden-phone elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8f44341\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579329c elementor-widget elementor-widget-heading\" data-id=\"579329c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Graphic profile<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2b7ae elementor-widget elementor-widget-text-editor\" data-id=\"ae2b7ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are our graphic communications guidelines regarding the High Coast brand, our visual identity, different versions of the logotype and other graphic images and messages concerning our communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4816c1 e-con-full e-flex e-con e-child\" data-id=\"f4816c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e08f397 elementor-align-left elementor-tablet-align-left elementor-widget elementor-widget-button\" data-id=\"e08f397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.hkdest.se\/en\/verktygslada\/varumarket\/samprofilering\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Joint profiling<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t<article class=\"elementor-element elementor-element-5574c47 e-con-full e-flex e-con e-child\" data-id=\"5574c47\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/article>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-aead369 e-con-full e-flex e-con e-child\" data-id=\"aead369\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<article class=\"elementor-element elementor-element-2a6a843 e-con-full e-flex e-con e-child\" data-id=\"2a6a843\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7980e6f elementor-widget elementor-widget-image\" data-id=\"7980e6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2022\/09\/visuell-identitet-300x300.jpg\" class=\"attachment-medium size-medium wp-image-7532\" alt=\"\" srcset=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2022\/09\/visuell-identitet-300x300.jpg 300w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2022\/09\/visuell-identitet-150x150.jpg 150w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2022\/09\/visuell-identitet-12x12.jpg 12w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2022\/09\/visuell-identitet.jpg 595w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3d20f3 e-con-full e-flex e-con e-child\" data-id=\"a3d20f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4829ad elementor-widget elementor-widget-heading\" data-id=\"b4829ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Grafisk profil\/Visuell identitet (PDF)<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae4ff77 elementor-widget elementor-widget-text-editor\" data-id=\"ae4ff77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Download a summary of our visual identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-722f6a2 elementor-align-right elementor-tablet-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"722f6a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2022\/09\/Visuell_identitet_POP.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-down\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-d6cab7e e-con-full e-flex e-con e-child\" data-id=\"d6cab7e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<article class=\"elementor-element elementor-element-203fdbc e-con-full e-flex e-con e-child\" data-id=\"203fdbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-970ee83 elementor-widget elementor-widget-heading\" data-id=\"970ee83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">A joint message<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6434da9 elementor-widget elementor-widget-heading\" data-id=\"6434da9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The High Coast\u2019s graphic profile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb163e elementor-widget elementor-widget-text-editor\" data-id=\"beb163e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>H\u00e4r hittar du riktlinjer f\u00f6r den grafiska kommunikationen kring varum\u00e4rket H\u00f6ga Kusten. Syftet med detta \u00e4r att skapa en tydlig destination. Reglerna ska efterf\u00f6ljas i all grafisk exponering g\u00e4llande H\u00f6ga Kusten f\u00f6r att undvika godtyckligt bruk, vilket skapar f\u00f6rvirring och d\u00e4rmed skadar destinationens identitet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t<article class=\"elementor-element elementor-element-a92e3a6 e-con-full e-flex e-con e-child\" data-id=\"a92e3a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a55bb78 elementor-widget elementor-widget-n-accordion\" data-id=\"a55bb78\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1730\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1730\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> The origins of and meaning behind our logotype <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1730\" class=\"elementor-element elementor-element-67494bc e-con-full e-flex e-con e-child\" data-id=\"67494bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-389e6bf elementor-widget elementor-widget-text-editor\" data-id=\"389e6bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In our visual expression of the High Coast, we have chosen to focus on our primary qualities, key words and our most recognised assets.<\/p><p>Our most important graphic tool, our logotype, is based on the idea of making a combination of symbols of the region visible: the silhouette of the bridge H\u00f6gaKustenbron, the land uplift, a campfire, the forest, the river banks, boats on the water and mountains rising from the sea \u2013 just to name a few.<\/p><p>And the uneven surface of the logo was inspired by the Rapakivi granite found in the area, and gives our identity a tangible feel and a closeness to nature.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf1466a elementor-widget elementor-widget-image\" data-id=\"bf1466a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"392\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/ursprung3.png\" class=\"attachment-full size-full wp-image-3593\" alt=\"\" srcset=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/ursprung3.png 640w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/ursprung3-300x184.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fee5cec elementor-widget elementor-widget-text-editor\" data-id=\"fee5cec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u00e4s mer om v\u00e5ra v\u00e4rderord och profilerande tillg\u00e5ngar under fliken \u2019Varum\u00e4rket H\u00f6ga Kusten\u2019.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1731\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1731\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Our logotype and its variants <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1731\" class=\"elementor-element elementor-element-70fca45 e-con-full e-flex e-con e-child\" data-id=\"70fca45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-866d06f elementor-widget elementor-widget-text-editor\" data-id=\"866d06f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our logotype has a number of variants, please see below.<\/p><p>Vi utg\u00e5r alltid fr\u00e5n att anv\u00e4nda prim\u00e4r logotyp. Sekund\u00e4r logotyp anv\u00e4nds endast i s\u00e4rskilda fall d\u00e4r det inte g\u00e5r att anv\u00e4nda prim\u00e4r logotyp eller av annan anledning (godk\u00e4nd av profilansvarig). Som designelement har vi \u00e4ven m\u00f6jlighet att anv\u00e4nda logotypen med linjelement, som en havsyta d\u00e4r logotypen reser sig som berg ur hav. Linjen \u00e4r d\u00e5 alltid utfallande p\u00e5 den plats d\u00e4r den anv\u00e4nds.<\/p><p>It is important to note that our logotype must not be used together with other logotypes or text to represent the location of the High Coast. For example, \u201cHigh Coast Riding and Adventure Camps 2018\u201d or \u201cHigh Coast Hiking Festival\u201d. In these cases and others like them, the logotype cannot be used as part of another concept, text, image, or brand.<\/p><h4>Samprofilera dig med H\u00f6ga Kustens logotyper<\/h4><p>De sekund\u00e4ra logotyperna \u00e4r godk\u00e4nda att anv\u00e4ndas av andra akt\u00f6rer, f\u00f6retag eller samarbetspartners som vill profilera sig med H\u00f6ga Kustens varum\u00e4rke. De prim\u00e4ra logotyperna f\u00e5r ej anv\u00e4ndas av dessa parter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1731\" class=\"elementor-element elementor-element-0d6550a e-grid e-con-full e-con e-child\" data-id=\"0d6550a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1731\" class=\"elementor-element elementor-element-6f0b46a e-con-full e-flex e-con e-child\" data-id=\"6f0b46a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35c5353 elementor-widget elementor-widget-image\" data-id=\"35c5353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"256\" height=\"196\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/logo1.jpg\" class=\"attachment-large size-large wp-image-3600\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4533c07 elementor-widget elementor-widget-heading\" data-id=\"4533c07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Primary logotype against a light background.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1731\" class=\"elementor-element elementor-element-d623388 e-con-full e-flex e-con e-child\" data-id=\"d623388\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31431ec elementor-widget elementor-widget-image\" data-id=\"31431ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"196\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/logo3.jpg\" class=\"attachment-large size-large wp-image-3598\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa409e9 elementor-widget elementor-widget-heading\" data-id=\"aa409e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Primary logotype against a dark background.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1731\" class=\"elementor-element elementor-element-905b537 e-con-full e-flex e-con e-child\" data-id=\"905b537\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b1c83e elementor-widget elementor-widget-image\" data-id=\"9b1c83e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"256\" height=\"196\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/logo1.jpg\" class=\"attachment-large size-large wp-image-3600\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-befc156 elementor-widget elementor-widget-heading\" data-id=\"befc156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Primary logotype without payoff against a light background.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1731\" class=\"elementor-element elementor-element-380e0c2 e-con-full e-flex e-con e-child\" data-id=\"380e0c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea94734 elementor-widget elementor-widget-image\" data-id=\"ea94734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"196\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/logo4.jpg\" class=\"attachment-large size-large wp-image-3597\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd098e5 elementor-widget elementor-widget-heading\" data-id=\"fd098e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Secondary logotype (stamp).<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1731\" class=\"elementor-element elementor-element-78ca5f3 e-con-full e-flex e-con e-child\" data-id=\"78ca5f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb54749 elementor-widget elementor-widget-image\" data-id=\"eb54749\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"135\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/logo7.jpg\" class=\"attachment-large size-large wp-image-3595\" alt=\"\" srcset=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/logo7.jpg 528w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/logo7-300x77.jpg 300w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9858441 elementor-widget elementor-widget-heading\" data-id=\"9858441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Secondary logotype (line).<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1731\" class=\"elementor-element elementor-element-7f4a8fb e-con-full e-flex e-con e-child\" data-id=\"7f4a8fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72705bd elementor-widget elementor-widget-image\" data-id=\"72705bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"195\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/logo5.jpg\" class=\"attachment-large size-large wp-image-3596\" alt=\"\" srcset=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/logo5.jpg 528w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/logo5-300x111.jpg 300w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f216d elementor-widget elementor-widget-heading\" data-id=\"65f216d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Secondary logotype (landscape, only used in extreme cases).<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1731\" class=\"elementor-element elementor-element-d92550f e-con-full e-flex e-con e-child\" data-id=\"d92550f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a439d0d elementor-widget elementor-widget-image\" data-id=\"a439d0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"124\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/logo6.jpg\" class=\"attachment-large size-large wp-image-3594\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ddede0 elementor-widget elementor-widget-heading\" data-id=\"7ddede0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Minimum sizing.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1732\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1732\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Logotype free zone and the importance of space <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1732\" class=\"elementor-element elementor-element-9c4f03a e-con-full e-flex e-con e-child\" data-id=\"9c4f03a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f1df4a elementor-widget elementor-widget-text-editor\" data-id=\"0f1df4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To ensure that our logotype is always displayed optimally, there is a free zone around it, where no other text or image may be. The free zone is the same width as the last letter \u201cN\u201d in the logotype.<\/p><p>Please note that this does not apply when the whole logotype is superimposed on a background image.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c50d96f elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"c50d96f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"81\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/logomarg3.jpg\" class=\"attachment-large size-large wp-image-3691\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d360984 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"d360984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"193\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/logomarg2.jpg\" class=\"attachment-large size-large wp-image-3692\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1733\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1733\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What we do not do with our logotype <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1733\" class=\"elementor-element elementor-element-55d80b8 e-con-full e-flex e-con e-child\" data-id=\"55d80b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-353edf4 elementor-widget elementor-widget-text-editor\" data-id=\"353edf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inappropriate use of our logotype creates confusion and can potentially damage our brand identity.<\/p><p>F\u00f6ljande exempel illustrerar hur logotypen inte f\u00e5r anv\u00e4ndas eller hanteras. Kontakta g\u00e4rna profilansvarig f\u00f6r ytterligare information om logotypens anv\u00e4ndning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1733\" class=\"elementor-element elementor-element-14ba217 e-grid e-con-full e-con e-child\" data-id=\"14ba217\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1733\" class=\"elementor-element elementor-element-24fde25 e-con-full e-flex e-con e-child\" data-id=\"24fde25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48128af elementor-widget elementor-widget-image\" data-id=\"48128af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"188\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/donot1.jpg\" class=\"attachment-large size-large wp-image-3705\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f4a16c elementor-widget elementor-widget-heading\" data-id=\"0f4a16c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Do not distort the logotype in any way.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1733\" class=\"elementor-element elementor-element-14df02a e-con-full e-flex e-con e-child\" data-id=\"14df02a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86ac673 elementor-widget elementor-widget-image\" data-id=\"86ac673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"188\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/donot2.jpg\" class=\"attachment-large size-large wp-image-3704\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de18c29 elementor-widget elementor-widget-heading\" data-id=\"de18c29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Do not remove any part of the logotype, including the top or the sides as seen in this image.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1733\" class=\"elementor-element elementor-element-3e7972c e-con-full e-flex e-con e-child\" data-id=\"3e7972c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-305ca1a elementor-widget elementor-widget-image\" data-id=\"305ca1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"188\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/donot3.jpg\" class=\"attachment-large size-large wp-image-3703\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a72864 elementor-widget elementor-widget-heading\" data-id=\"2a72864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Do not integrate our logotype with any other graphics, as this can change its appearance and affect its clarity.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1733\" class=\"elementor-element elementor-element-5740b49 e-con-full e-flex e-con e-child\" data-id=\"5740b49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e567413 elementor-widget elementor-widget-image\" data-id=\"e567413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"188\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/donot4.jpg\" class=\"attachment-large size-large wp-image-3702\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e90379 elementor-widget elementor-widget-heading\" data-id=\"7e90379\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Do not rotate the logotype. (The secondary logotype is an exception to this and can be rotated a maximum of 30\u00b0, as it can be used as a stamp with less restrictions on its placement.)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1733\" class=\"elementor-element elementor-element-c0d338b e-con-full e-flex e-con e-child\" data-id=\"c0d338b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c17a06 elementor-widget elementor-widget-image\" data-id=\"8c17a06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"188\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/donot5.jpg\" class=\"attachment-large size-large wp-image-3701\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4e85dd elementor-widget elementor-widget-heading\" data-id=\"a4e85dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Do not use the logotype together with any distracting background patterns or graphics.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1733\" class=\"elementor-element elementor-element-cfc549c e-con-full e-flex e-con e-child\" data-id=\"cfc549c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f419653 elementor-widget elementor-widget-image\" data-id=\"f419653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"188\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/donot6.jpg\" class=\"attachment-large size-large wp-image-3700\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd6c31e elementor-widget elementor-widget-heading\" data-id=\"cd6c31e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Do not use the logotype with a weak contrast background.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1734\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1734\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Typography, font and text <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1734\" class=\"elementor-element elementor-element-f01f05d e-con-full e-flex e-con e-child\" data-id=\"f01f05d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee8fc99 elementor-widget elementor-widget-text-editor\" data-id=\"ee8fc99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We use two fonts for all written external communication, e.g. signs, advertising and printed material. Circular is used for headings and shorter body text, and Garamond is used for body text and longer texts. They can be used together for a good dynamic.<\/p><p>Circular is a clear, clean font that is good for seizing attention, while Garamond is a better choice when easy reading is a focus.<\/p><p>For internal communications, Helvetica can be used as a replacement for Circular, for example when using PowerPoint documents or the like, if Circular is not available.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1734\" class=\"elementor-element elementor-element-9494eb1 e-grid e-con-full e-con e-child\" data-id=\"9494eb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1734\" class=\"elementor-element elementor-element-2c39fca e-con-full e-flex e-con e-child\" data-id=\"2c39fca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac4c462 elementor-widget elementor-widget-image\" data-id=\"ac4c462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"199\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/font4.jpg\" class=\"attachment-large size-large wp-image-3718\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-405b798 elementor-widget elementor-widget-heading\" data-id=\"405b798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Circular STD book<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1734\" class=\"elementor-element elementor-element-84af04d e-con-full e-flex e-con e-child\" data-id=\"84af04d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7668736 elementor-widget elementor-widget-image\" data-id=\"7668736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"199\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/font5.jpg\" class=\"attachment-large size-large wp-image-3717\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2f133 elementor-widget elementor-widget-heading\" data-id=\"6d2f133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Circular STD medium<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1734\" class=\"elementor-element elementor-element-5650469 e-con-full e-flex e-con e-child\" data-id=\"5650469\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea2ab5a elementor-widget elementor-widget-image\" data-id=\"ea2ab5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"199\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/font6.jpg\" class=\"attachment-large size-large wp-image-3716\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f860228 elementor-widget elementor-widget-heading\" data-id=\"f860228\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Circular STD black<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1734\" class=\"elementor-element elementor-element-1617240 e-con-full e-flex e-con e-child\" data-id=\"1617240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60c5cf1 elementor-widget elementor-widget-image\" data-id=\"60c5cf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"199\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/font11.jpg\" class=\"attachment-large size-large wp-image-3721\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68fc743 elementor-widget elementor-widget-heading\" data-id=\"68fc743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Garamond regular<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1734\" class=\"elementor-element elementor-element-5e8162a e-con-full e-flex e-con e-child\" data-id=\"5e8162a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28d8763 elementor-widget elementor-widget-image\" data-id=\"28d8763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"199\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/font3.jpg\" class=\"attachment-large size-large wp-image-3719\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a656ad elementor-widget elementor-widget-heading\" data-id=\"1a656ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Garamond bold<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1734\" class=\"elementor-element elementor-element-9140394 e-con-full e-flex e-con e-child\" data-id=\"9140394\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9eb472 elementor-widget elementor-widget-image\" data-id=\"c9eb472\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"199\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/font2.jpg\" class=\"attachment-large size-large wp-image-3720\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2833c06 elementor-widget elementor-widget-heading\" data-id=\"2833c06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Garamond italic<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1735\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1735\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Colours and nuances <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-919fef4 e-con-full e-flex e-con e-child\" data-id=\"919fef4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-809f02d elementor-widget elementor-widget-text-editor\" data-id=\"809f02d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our colours are inspired by our character and our surroundings, and have been named accordingly for easy recognition.<\/p><p>Black can be used instead of granite for text and where it is deemed a better choice. Our logotype uses Granite to reduce the contrast against the white background. In some cases, the logotype can also use black.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c1ba8b elementor-widget elementor-widget-heading\" data-id=\"1c1ba8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Our primary colours<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea1458 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7ea1458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-6c03532 e-con-full e-flex e-con e-child\" data-id=\"6c03532\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-9a07187 e-con-full e-flex e-con e-child\" data-id=\"9a07187\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-cbd9e0b e-con-full e-flex e-con e-child\" data-id=\"cbd9e0b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-2fcb803 e-con-full e-flex e-con e-child\" data-id=\"2fcb803\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b95f4b elementor-widget elementor-widget-text-editor\" data-id=\"8b95f4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Granit \/ Granite<\/h5><p>PMS: COOLGRAY 11 C<br \/>CMYK: 44, 34, 22, 78<br \/>RGB: 77, 79, 83<br \/>HTML: 4D4F53<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-d2e1991 e-con-full e-flex e-con e-child\" data-id=\"d2e1991\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-0fe3eb1 e-con-full e-flex e-con e-child\" data-id=\"0fe3eb1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-e461d07 e-con-full e-flex e-con e-child\" data-id=\"e461d07\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-06cedbd e-con-full e-flex e-con e-child\" data-id=\"06cedbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1a2bc2 elementor-widget elementor-widget-text-editor\" data-id=\"d1a2bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Himmel \/ Sky<\/h5><p>PMS: 646 C<br \/>CMYK: 74, 30, 3, 12<br \/>RGB: 84, 130, 171<br \/>HTML: 5482AB<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-600f7c1 e-con-full e-flex e-con e-child\" data-id=\"600f7c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-3e70bbb e-con-full e-flex e-con e-child\" data-id=\"3e70bbb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-29528ae e-con-full e-flex e-con e-child\" data-id=\"29528ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-8623e12 e-con-full e-flex e-con e-child\" data-id=\"8623e12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3536cb elementor-widget elementor-widget-text-editor\" data-id=\"f3536cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Hav \/ Sea<\/h5><p>PMS 302 C<br \/>CMYK 100, 46, 12, 58<br \/>RGB: 0, 65, 101<br \/>HTML: 004165<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-a887174 e-con-full e-flex e-con e-child\" data-id=\"a887174\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-3aaa5c3 e-con-full e-flex e-con e-child\" data-id=\"3aaa5c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-eb69b4f e-con-full e-flex e-con e-child\" data-id=\"eb69b4f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-5b21ef1 e-con-full e-flex e-con e-child\" data-id=\"5b21ef1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7ea92c elementor-widget elementor-widget-text-editor\" data-id=\"d7ea92c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Aska \/ Ash<\/h5><p>PMS: COOLGRAY 8 C<br \/>CMYK: 23, 17, 13, 46<br \/>RGB: 139, 141, 142<br \/>HTML: 8B8D8E<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-93c5751 e-con-full e-flex e-con e-child\" data-id=\"93c5751\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-223f6dc e-con-full e-flex e-con e-child\" data-id=\"223f6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-a135582 e-con-full e-flex e-con e-child\" data-id=\"a135582\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-75b3abe e-con-full e-flex e-con e-child\" data-id=\"75b3abe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-296b0ff elementor-widget elementor-widget-text-editor\" data-id=\"296b0ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Eld \/ Fire<\/h5><p>PMS: 716 C<br \/>CMYK: 0, 63, 99, 0<br \/>RGB: 236, 122, 8<br \/>HTML: EC7A08<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-710d659 elementor-widget elementor-widget-heading\" data-id=\"710d659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Our complementary colours<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc7f8f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fbc7f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-259c0b2 e-con-full e-flex e-con e-child\" data-id=\"259c0b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-6a96a48 e-con-full e-flex e-con e-child\" data-id=\"6a96a48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-f858736 e-con-full e-flex e-con e-child\" data-id=\"f858736\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-90afac0 e-con-full e-flex e-con e-child\" data-id=\"90afac0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-758f9a3 elementor-widget elementor-widget-text-editor\" data-id=\"758f9a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Sj\u00f6bod \/ Boatshed<\/h5><p>PMS 1815 C<br \/>CMYK: 18, 98, 86, 56<br \/>RGB: 120, 35, 39<br \/>HTML: 782327<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-4432979 e-con-full e-flex e-con e-child\" data-id=\"4432979\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-5c812a3 e-con-full e-flex e-con e-child\" data-id=\"5c812a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-6e83e0e e-con-full e-flex e-con e-child\" data-id=\"6e83e0e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-e32bbda e-con-full e-flex e-con e-child\" data-id=\"e32bbda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ccd7bc elementor-widget elementor-widget-text-editor\" data-id=\"6ccd7bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Skog \/ Forest<\/h5><p>PMS: 553 C<br \/>CMYK: 82, 30, 65, 82<br \/>RGB: 33, 67, 50<br \/>HTML: 214332<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-65fd4a2 e-con-full e-flex e-con e-child\" data-id=\"65fd4a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-796fcf0 e-con-full e-flex e-con e-child\" data-id=\"796fcf0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-96be391 e-con-full e-flex e-con e-child\" data-id=\"96be391\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1735\" class=\"elementor-element elementor-element-6080d71 e-con-full e-flex e-con e-child\" data-id=\"6080d71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4fb282 elementor-widget elementor-widget-text-editor\" data-id=\"e4fb282\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Nipor \/ Sandbank<\/h5><p>PMS: 7502C<br \/>CMYK: 6, 14, 35, 7<br \/>RGB: 211, 191, 150<br \/>HTML: D3BF96<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d41605 elementor-widget elementor-widget-text-editor\" data-id=\"7d41605\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CMYK uses four-colour process printing, where all colours are created by the four primary colours C =cyan (blue), M = magenta (red), Y = yellow and K = kelvin (black). The number in front of each letter indicates what percentage of each primary colour is included in each colour (e.g. C = 30 means 30 % cyan).<\/p><p>PMS (Pantone Matching System) uses ready-mixed colours. If you are planning on printing the logotype on a garment or a sign, these are the colour specifications you will give to the printer.<\/p><p>RGB is used to show the correct colour nuances in digital media and PowerPoint presentations, for example.<\/p><p>HTML is the code that is used on the internet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1736\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1736\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Graphic elements <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1736\" class=\"elementor-element elementor-element-7c27ce5 e-con-full e-flex e-con e-child\" data-id=\"7c27ce5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07ee039 elementor-widget elementor-widget-text-editor\" data-id=\"07ee039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our colours are inspired by our character and our surroundings, and have been named accordingly for easy recognition.<\/p><p>Black can be used instead of granite for text and where it is deemed a better choice. Our logotype uses Granite to reduce the contrast against the white background. In some cases, the logotype can also use black.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f80cec elementor-widget elementor-widget-heading\" data-id=\"1f80cec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Graphic elements<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba276e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6ba276e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e54358f elementor-widget elementor-widget-image\" data-id=\"e54358f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"159\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/lines3.jpg\" class=\"attachment-large size-large wp-image-3727\" alt=\"\" srcset=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/lines3.jpg 766w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/lines3-300x62.jpg 300w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b9108 elementor-widget elementor-widget-image\" data-id=\"f2b9108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"159\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/lines2.jpg\" class=\"attachment-large size-large wp-image-3728\" alt=\"\" srcset=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/lines2.jpg 766w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/lines2-300x62.jpg 300w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5bdabe elementor-widget elementor-widget-image\" data-id=\"b5bdabe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"159\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/lines1.jpg\" class=\"attachment-large size-large wp-image-3729\" alt=\"\" srcset=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/lines1.jpg 766w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/lines1-300x62.jpg 300w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3b17ff elementor-widget elementor-widget-heading\" data-id=\"d3b17ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Graphic map<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f4389 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"63f4389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bc19b5 elementor-widget elementor-widget-image\" data-id=\"0bc19b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"471\" height=\"583\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/karta1.jpg\" class=\"attachment-large size-large wp-image-3730\" alt=\"\" srcset=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/karta1.jpg 471w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/karta1-242x300.jpg 242w\" sizes=\"(max-width: 471px) 100vw, 471px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1737\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1737\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Exposure <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1737\" class=\"elementor-element elementor-element-b0ee65a e-con-full e-flex e-con e-child\" data-id=\"b0ee65a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-758155e elementor-widget elementor-widget-text-editor\" data-id=\"758155e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>See below for examples of how our logotype and graphic elements have been applied. Choose products carefully; make sure your material choices and colours look good with our visual identity and character according to our communication strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d060b elementor-widget elementor-widget-image\" data-id=\"59d060b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"631\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/grafiskprofil_1.jpeg\" class=\"attachment-large size-large wp-image-3737\" alt=\"\" srcset=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/grafiskprofil_1.jpeg 774w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/grafiskprofil_1-300x245.jpeg 300w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/grafiskprofil_1-768x626.jpeg 768w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1738\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1738\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Joint profiling <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1738\" class=\"elementor-element elementor-element-0e495f2 e-con-full e-flex e-con e-child\" data-id=\"0e495f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c21f3d4 elementor-widget elementor-widget-text-editor\" data-id=\"c21f3d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vill du nyttja H\u00f6ga Kustens logga i din marknadsf\u00f6ring? Du f\u00e5r anv\u00e4nda de tv\u00e5 sekund\u00e4ra logotyperna i din marknadsf\u00f6ring.<\/p><p><a href=\"http:\/\/www.hkdest.se\/en\/verktygslada\/varumarket\/samprofilering\/\">L\u00e4s mer om samprofilering<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-4cc235c e-con-full e-flex e-con e-child\" data-id=\"4cc235c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0862d6a elementor-position-inline-end elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-mobile-position-inline-end elementor-widget-tablet__width-inherit elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"0862d6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCommunication strategy\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLigger till grund f\u00f6r vardagskommunikationen och styr vad vi v\u00e4ljer och  v\u00e4ljer bort.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1570a elementor-position-inline-end elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-mobile-position-inline-end elementor-widget-tablet__width-inherit elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"8c1570a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tBranding\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEtt starkt varum\u00e4rke och en gemensam varum\u00e4rkeplattform formar v\u00e5r identitet.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/main>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Grafisk profil\u200b H\u00e4r hittar du riktlinjer f\u00f6r den grafiska kommunikationen kring varum\u00e4rket H\u00f6ga Kusten, v\u00e5r visuella identitet, olika versioner av logotypen och andra grafiska delar samt budskap och bilder som r\u00f6r v\u00e5r kommunikation. Samprofilering Grafisk profil\/Visuell identitet (PDF) H\u00e4r kan du ladda ner en popul\u00e4rversion av v\u00e5r visuella identitet. Ladda ner Ett gemensamt budskap H\u00f6ga [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2315,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"projekt":[],"kategori":[],"class_list":["post-2325","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H\u00f6ga Kustens grafiska profil - H\u00f6ga Kusten Destinationsutveckling<\/title>\n<meta name=\"description\" content=\"H\u00e4r hittar du riktlinjer f\u00f6r den grafiska kommunikationen kring varum\u00e4rket H\u00f6ga Kusten och v\u00e5r visuella identitet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hkdest.se\/en\/verktygslada\/varumarket\/grafisk-profil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u00f6ga Kustens grafiska profil - H\u00f6ga Kusten Destinationsutveckling\" \/>\n<meta property=\"og:description\" content=\"H\u00e4r hittar du riktlinjer f\u00f6r den grafiska kommunikationen kring varum\u00e4rket H\u00f6ga Kusten och v\u00e5r visuella identitet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hkdest.se\/en\/verktygslada\/varumarket\/grafisk-profil\/\" \/>\n<meta property=\"og:site_name\" content=\"H\u00f6ga Kusten Destinationsutveckling\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hogakusten\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-08T14:51:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2022\/09\/visuell-identitet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"595\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"22 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hkdest.se\\\/verktygslada\\\/varumarket\\\/grafisk-profil\\\/\",\"url\":\"https:\\\/\\\/www.hkdest.se\\\/verktygslada\\\/varumarket\\\/grafisk-profil\\\/\",\"name\":\"H\u00f6ga Kustens grafiska profil - 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