{"id":2315,"date":"2021-09-15T07:11:05","date_gmt":"2021-09-15T07:11:05","guid":{"rendered":"http:\/\/www.hkdest.se\/?page_id=2315"},"modified":"2025-09-08T14:55:17","modified_gmt":"2025-09-08T14:55:17","slug":"varumarket","status":"publish","type":"page","link":"https:\/\/www.hkdest.se\/en\/verktygslada\/varumarket\/","title":{"rendered":"Branding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2315\" class=\"elementor elementor-2315\" data-elementor-post-type=\"page\">\n\t\t\t\t<main class=\"elementor-element elementor-element-6355715 e-con-full e-flex e-con e-parent\" data-id=\"6355715\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<section class=\"elementor-element elementor-element-3c05562 e-con-full e-flex e-con e-child\" data-id=\"3c05562\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-959e688 elementor-widget elementor-widget-image\" data-id=\"959e688\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"580\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/hk-logga-vit-1.png\" class=\"attachment-large size-large wp-image-4112\" alt=\"\" srcset=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/hk-logga-vit-1.png 999w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/hk-logga-vit-1-300x217.png 300w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/09\/hk-logga-vit-1-768x557.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-dc8f3a2 e-flex e-con-boxed e-con e-child\" data-id=\"dc8f3a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f0ef4b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6f0ef4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec7eae elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1ec7eae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u00e5ngt uppe i Norra Europa finns en plats d\u00e4r naturens krafter under 20 000 \u00e5r format ett dramatiskt landskap med v\u00e4rldens h\u00f6gsta kustlinje. H\u00e4r stupar bergen rakt ner i havsdjupen p\u00e5 ett s\u00e4tt som g\u00f6r dig helt andl\u00f6s.<\/p><p>H\u00f6ga Kusten har haft istid mer \u00e4n en g\u00e5ng och det som var strand f\u00f6r 10 000 \u00e5r sedan ligger idag 286 meter \u00f6ver havet. Precis som landh\u00f6jningen forts\u00e4tter befolkningen att str\u00e4va upp\u00e5t. De som bor och verkar h\u00e4r \u00e4r ett enkelt och v\u00e4nligt folk men har h\u00f6ga ambitioner och vill att H\u00f6ga Kusten, som de \u00e4r s\u00e5 makal\u00f6st stolta \u00f6ver, ska bli ett av Europas fr\u00e4msta bes\u00f6ksm\u00e5l.<\/p><p>H\u00f6ga Kusten ger bes\u00f6kare fr\u00e5n hela v\u00e4rlden en m\u00f6jlighet att uppleva det genuina, oexploaterade och \u00e4kta Sverige. H\u00e4r bildar skog, vatten och berg en storslagen fond till konditionsutmaningar, matuppt\u00e4ckter och kulturevenemang \u2013 alla Sveriges f\u00e4rgstarka \u00e5rstider.<\/p><p>Den modiga bes\u00f6karen kan prova p\u00e5 surstr\u00f6mming och kl\u00e4ttring men H\u00f6ga Kusten \u00e4r faktiskt mer harmoni \u00e4n adrenalin. Mer gemenskap \u00f6ver l\u00e4gereld \u00e4n att ensam bestiga n\u00e5got av v\u00e4rldens h\u00f6gsta berg. Mer v\u00e5fflor och hjortronsylt \u00e4n energibarer och liniment. Genom o\u00e4ndliga m\u00f6jligheter att vara aktiv i naturen tillsammans med de du tycker om, h\u00e4mtar du kraft till ditt urbana, fartfyllda vardagsliv.<\/p><p>V\u00e4lkommen till det storslagna H\u00f6ga Kusten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-28a4eb83 e-con-full e-flex e-con e-child\" data-id=\"28a4eb83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<article class=\"elementor-element elementor-element-54c76069 e-con-full e-flex e-con e-child\" data-id=\"54c76069\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a61ed8c elementor-widget elementor-widget-heading\" data-id=\"6a61ed8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">En gemensam varum\u00e4rkesplattform<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-770a3661 elementor-widget elementor-widget-heading\" data-id=\"770a3661\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">H\u00f6ga Kustens varum\u00e4rkesplattform<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t<article class=\"elementor-element elementor-element-3969a31d e-con-full e-flex e-con e-child\" data-id=\"3969a31d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-488d1be9 elementor-widget elementor-widget-n-accordion\" data-id=\"488d1be9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1210\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1210\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Vad \u00e4r en varum\u00e4rkesplattform? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1210\" class=\"elementor-element elementor-element-37c0ea5c e-con-full e-flex e-con e-child\" data-id=\"37c0ea5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b49744f elementor-widget elementor-widget-text-editor\" data-id=\"4b49744f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En varum\u00e4rkesplattform fungerar som ett kompass f\u00f6r alla som vill ber\u00e4tta n\u00e5got om H\u00f6ga Kusten. Det \u00e4r ett verktyg f\u00f6r att f\u00e5 oss alla att s\u00e4ga liknande saker om v\u00e5r del av v\u00e4rlden och str\u00e4va \u00e5t samma h\u00e5ll. \u00c4r vi m\u00e5nga akt\u00f6rer som beskriver H\u00f6ga Kusten p\u00e5 samma s\u00e4tt s\u00e5 blir v\u00e5rt gemensamma budskap starkare.<\/p><p>V\u00e5r varum\u00e4rkesplattform ber\u00e4ttar dels om H\u00f6ga Kustens karakt\u00e4r, men ocks\u00e5 vilka m\u00e5lgrupper vi prioriterar och blir p\u00e5 s\u00e5 vis en ledstj\u00e4rna f\u00f6r utvecklingsarbetet i destinationen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1211\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1211\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Hur kan du dra nytta av varum\u00e4rkesplattformen? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1211\" class=\"elementor-element elementor-element-b428572 e-con-full e-flex e-con e-child\" data-id=\"b428572\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8b3e7c elementor-widget elementor-widget-text-editor\" data-id=\"4d8b3e7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>V\u00e5r identiet formas av alla som \u00e4r engagerade kring platsvarum\u00e4rket H\u00f6ga Kusten. En gemensam bild av vilka unika egenskaper och s\u00e4ljf\u00f6rdelar som \u00e4r knutna till destinationen kan m\u00e5nga dra nytta av n\u00e4r de kommunicerar med omv\u00e4rlden.<\/p><ul><li>Turistf\u00f6retag kan tillsammans, men ocks\u00e5 var f\u00f6r sig,\u00a0kommunicera en enhetlig bild f\u00f6r att locka fler bes\u00f6kare och st\u00e4rka H\u00f6ga Kusten som destination<\/li><li>Varum\u00e4rkesplattformen kan fungera som inspiration vid\u00a0produktutveckling och\u00a0st\u00e4rka\u00a0destinationens utbud<\/li><li>F\u00f6retag, oavsett bransch,\u00a0kan anv\u00e4nda argument kring H\u00f6ga Kusten f\u00f6r att\u00a0attrahera nya medarbetare<\/li><li>Evenemangsakt\u00f6rer kan kommunicera en attraktiv bild av\u00a0H\u00f6ga Kusten och p\u00e5 s\u00e5 vis attrahera fler evenemang<\/li><li>Inv\u00e5nare kan i samtal med v\u00e4nner ber\u00e4tta om vad H\u00f6ga Kusten st\u00e5r f\u00f6r<\/li><li>Ideella\u00a0f\u00f6reningar kan ha den samlade bilden av H\u00f6ga Kusten som ledstj\u00e4rna i den lokala utvecklingen<\/li><\/ul><p><br \/>Sammantaget bidrar detta till att vi tillsammans kommunicerar en enhetlig och sp\u00e4nnande bild som lockar fler till att vilja uppleva H\u00f6ga Kusten. Vi har mycket att vara stolta \u00f6ver och detta vill vi n\u00e5 ut med p\u00e5 bred front!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1212\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1212\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Hur har vi gjort? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1212\" class=\"elementor-element elementor-element-553f96b7 e-con-full e-flex e-con e-child\" data-id=\"553f96b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c724281 elementor-widget elementor-widget-text-editor\" data-id=\"1c724281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>F\u00f6r att landa i en \u00e4kta och trov\u00e4rdig varum\u00e4rkesplattform har m\u00e5nga akt\u00f6rer bidragit p\u00e5 olika vis.<\/p><p>Ca 100 personer, med ett engagemang f\u00f6r bes\u00f6ksn\u00e4ringen i H\u00f6ga Kusten, har deltagit vid en workshop och d\u00e4r beskrivit H\u00f6ga Kustens styrkor och egenskaper. Vid ett senare tillf\u00e4lle samlades ca 30 personer med ledande roll inom bes\u00f6ksn\u00e4ringen f\u00f6r att enas kring H\u00f6ga Kustens m\u00e5lgrupper och marknader.<\/p><p>F\u00f6r att komplettera v\u00e5r egen bild av destinationen med ett bes\u00f6karperspektiv genomf\u00f6rdes en webbenk\u00e4t bland v\u00e5ra valda m\u00e5lgrupper. Totalt tillfr\u00e5gades 600 personer i Finland, Nederl\u00e4nderna och Tyskland och 300 personer i Sverige. (Alla med ett intresse av att vara aktiva i naturen.) F\u00f6r att f\u00e5 en k\u00e4nsla f\u00f6r m\u00e5lgruppens resonemang kompletterades webbunders\u00f6kningen med att ringa 10 personer i m\u00e5lgruppen och st\u00e4lla samma fr\u00e5gor, men med m\u00f6jlighet att st\u00e4lla f\u00f6ljdfr\u00e5gor, att be respondenten motivera tydligare samt att f\u00e5nga upp citat och attityder p\u00e5 ett mer m\u00e4nskligt s\u00e4tt.<\/p><p>L\u00e4rdomar fr\u00e5n b\u00e5de workshops och webbenk\u00e4t har sedan kompletterats med aktuell kunskap s\u00e5 som globala trender och branschnyheter samt kartl\u00e4ggningar genomf\u00f6rda av Visit Sweden.<\/p><p>Den data och information som framkommit genom ovan n\u00e4mnda steg har d\u00e4refter sorterats, strukturerats och analyserats. Utifr\u00e5n de insikter som gjorts har en varum\u00e4rkesplattform arbetats fram.<\/p><p>Arbetet genomf\u00f6rdes under 2016 och kompletterades med en kommunikationsstrategi och ny visuell identitet under 2017.<\/p><p>Processen har genomf\u00f6rts tillsammans med Placebrander, Identx och Devocy Communications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1213\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1213\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Vem st\u00e5r bakom varum\u00e4rkesarbetet? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1213\" class=\"elementor-element elementor-element-6136f4e1 e-con-full e-flex e-con e-child\" data-id=\"6136f4e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49638885 elementor-widget elementor-widget-text-editor\" data-id=\"49638885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ett bes\u00f6k i H\u00f6ga Kusten ska k\u00e4nnas som en l\u00e4gereldsupplevelse. Ett av verktygen f\u00f6r att kunna erbjuda det \u00e4r just varum\u00e4rkesplattformen. H\u00f6ga Kusten Destinationsutveckling tillsammans med H\u00f6ga Kusten Turism \u00e4r utsedda att vara eldvakt, men det \u00e4r alla akt\u00f6rer i destinationen som gemensamt bidrar till att upplevelsen vid l\u00e4gerelden blir av yttersta v\u00e4rldsklass.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-bffac4c e-con-full e-flex e-con e-child\" data-id=\"bffac4c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<article class=\"elementor-element elementor-element-8b7f75d e-con-full e-flex e-con e-child\" data-id=\"8b7f75d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-157e364 elementor-widget elementor-widget-heading\" data-id=\"157e364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Varum\u00e4rket<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7f7fe7 elementor-widget elementor-widget-text-editor\" data-id=\"a7f7fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nyttja H\u00f6ga Kustens starka varum\u00e4rke i din verksamhet. H\u00e4r f\u00e5r du material och riktlinjerna att f\u00f6rh\u00e5lla dig till.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t<article class=\"elementor-element elementor-element-11efe00 e-con-full e-flex e-con e-child\" data-id=\"11efe00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83a4d44 elementor-position-inline-end elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"83a4d44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.hkdest.se\/verktygslada\/varumarket\/grafisk-profil\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Grafisk profil\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.hkdest.se\/verktygslada\/varumarket\/grafisk-profil\/\" >\n\t\t\t\t\t\t\tGrafisk profil\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tRiktlinjer kring H\u00f6ga Kustens grafiska profil\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e2c5a elementor-position-inline-end elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"40e2c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.hkdest.se\/verktygslada\/varumarket\/bilder\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Bilder\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.hkdest.se\/verktygslada\/varumarket\/bilder\/\" >\n\t\t\t\t\t\t\tBilder\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAnv\u00e4nd bilder fr\u00e5n H\u00f6ga Kusten i din verksamhet\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c38f360 elementor-position-inline-end elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"c38f360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.hkdest.se\/verktygslada\/varumarket\/samprofilering\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Samprofilering\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.hkdest.se\/verktygslada\/varumarket\/samprofilering\/\" >\n\t\t\t\t\t\t\tSamprofilering\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tNyttja H\u00f6ga Kustens varum\u00e4rke i din verksamhet\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f730a2e elementor-position-inline-end elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"f730a2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.hkdest.se\/verktygslada\/varumarket\/fakta\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Fakta\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.hkdest.se\/verktygslada\/varumarket\/fakta\/\" >\n\t\t\t\t\t\t\tFakta\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tH\u00e4r har vi samlat, i v\u00e5ra \u00f6ron, intressanta fakta\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f1ee8 elementor-position-inline-end elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"70f1ee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.hkdest.se\/verktygslada\/varumarket\/texter\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Texter\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.hkdest.se\/verktygslada\/varumarket\/texter\/\" >\n\t\t\t\t\t\t\tTexter\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAnv\u00e4nd g\u00e4rna dessa budskap n\u00e4r du ber\u00e4ttar om H\u00f6ga Kusten\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5653e5a elementor-position-inline-end elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"5653e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.hkdest.se\/verktygslada\/varumarket\/filmer\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Filmer\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.hkdest.se\/verktygslada\/varumarket\/filmer\/\" >\n\t\t\t\t\t\t\tFilmer\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tVar med och sprid bilden av H\u00f6ga Kusten med film\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b138352 elementor-position-inline-end elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"b138352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.hkdest.se\/verktygslada\/varumarket\/presentationer\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Presentationer\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.hkdest.se\/verktygslada\/varumarket\/presentationer\/\" >\n\t\t\t\t\t\t\tPresentationer\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPresentationer om H\u00f6ga Kusten som \u00e4r fria f\u00f6r dig att anv\u00e4nda\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd39487 elementor-position-inline-end elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"dd39487\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.dropbox.com\/scl\/fo\/pqn08on3vko7cx609xj4s\/AFJyj-DZy42tS1Wj3Vd-OFs?dl=0&#038;rlkey=oiqrmrbumyy3zazvu3n0upx23\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Vintermaterial\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.dropbox.com\/scl\/fo\/pqn08on3vko7cx609xj4s\/AFJyj-DZy42tS1Wj3Vd-OFs?dl=0&#038;rlkey=oiqrmrbumyy3zazvu3n0upx23\" >\n\t\t\t\t\t\t\tVintermaterial\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tVar med och sprid bilden av ett vintrigt H\u00f6ga Kusten\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-05c2ae5 e-con-full e-flex e-con e-child\" data-id=\"05c2ae5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13a93d0 elementor-position-inline-end elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-mobile-position-inline-end elementor-widget-tablet__width-inherit elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"13a93d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.hkdest.se\/verktygslada\/kommunikation\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Kommunikationsstrategi\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.hkdest.se\/verktygslada\/kommunikation\/\" >\n\t\t\t\t\t\t\tKommunikationsstrategi\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLigger till grund f\u00f6r vardagskommunikationen och styr vad vi v\u00e4ljer och  v\u00e4ljer bort.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d24c718 elementor-position-inline-end elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-mobile-position-inline-end elementor-widget-tablet__width-inherit elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"d24c718\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t\u00c5rshjul\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tH\u00e5ll koll p\u00e5 destinationens kampanjer under \u00e5ret och ta rygg p\u00e5 marknadsf\u00f6ringen.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/main>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand story L\u00e5ngt uppe i Norra Europa finns en plats d\u00e4r naturens krafter under 20 000 \u00e5r format ett dramatiskt landskap med v\u00e4rldens h\u00f6gsta kustlinje. H\u00e4r stupar bergen rakt ner i havsdjupen p\u00e5 ett s\u00e4tt som g\u00f6r dig helt andl\u00f6s. H\u00f6ga Kusten har haft istid mer \u00e4n en g\u00e5ng och det som var strand f\u00f6r [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2313,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"projekt":[],"kategori":[],"class_list":["post-2315","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Varum\u00e4rket - H\u00f6ga Kusten Destinationsutveckling<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hkdest.se\/en\/verktygslada\/varumarket\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Varum\u00e4rket - H\u00f6ga Kusten Destinationsutveckling\" \/>\n<meta property=\"og:description\" content=\"Brand story L\u00e5ngt uppe i Norra Europa finns en plats d\u00e4r naturens krafter under 20 000 \u00e5r format ett dramatiskt landskap med v\u00e4rldens h\u00f6gsta kustlinje. H\u00e4r stupar bergen rakt ner i havsdjupen p\u00e5 ett s\u00e4tt som g\u00f6r dig helt andl\u00f6s. 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