{"id":2279,"date":"2021-09-15T06:46:23","date_gmt":"2021-09-15T06:46:23","guid":{"rendered":"http:\/\/www.hkdest.se\/?page_id=2279"},"modified":"2025-09-05T12:11:32","modified_gmt":"2025-09-05T12:11:32","slug":"lyft-kommunikationen","status":"publish","type":"page","link":"https:\/\/www.hkdest.se\/en\/destinationsutveckling\/strategi2030\/lyft-kommunikationen\/","title":{"rendered":"Boost communications"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2279\" class=\"elementor elementor-2279\" data-elementor-post-type=\"page\">\n\t\t\t\t<main class=\"elementor-element elementor-element-a8cd6eb e-con-full e-flex e-con e-parent\" data-id=\"a8cd6eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<section class=\"elementor-element elementor-element-4c128a7 e-con-full e-flex e-con e-child\" data-id=\"4c128a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<article class=\"elementor-element elementor-element-4b0ac8e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4b0ac8e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4286428 elementor-align-center elementor-fixed elementor-hidden-tablet elementor-hidden-phone elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4286428\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05727c1 elementor-widget elementor-widget-heading\" data-id=\"05727c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Lyft kommunikationen\u200b<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9434f9a elementor-widget elementor-widget-text-editor\" data-id=\"9434f9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kommunikation \u00e4r en fortsatt prioriterad strategi mot 2030 f\u00f6r att st\u00e4rka platsvarum\u00e4rket ytterligare. Vi beh\u00f6ver ocks\u00e5 bygga personligare, mer l\u00e5ngsiktiga relationer med v\u00e5ra bes\u00f6kare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a53dca6 e-con-full e-flex e-con e-child\" data-id=\"a53dca6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc09a91 elementor-align-left elementor-tablet-align-left elementor-widget elementor-widget-button\" data-id=\"bc09a91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.hkdest.se\/destinationsutveckling\/strategi2030\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Strategi 2030<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t<a class=\"elementor-element elementor-element-0703ae3 e-con-full e-flex e-con e-child\" data-id=\"0703ae3\" data-element_type=\"container\" data-e-type=\"container\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjY2OTYiLCJ0b2dnbGUiOnRydWV9\">\n\t\t\t\t<\/a>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-42b6606 e-flex e-con-boxed e-con e-child\" data-id=\"42b6606\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3704ddc elementor-widget elementor-widget-heading\" data-id=\"3704ddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vad betyder det?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bfe289 elementor-widget elementor-widget-text-editor\" data-id=\"3bfe289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>St\u00e4rk platsvarum\u00e4rket<\/h4><p>I en \u00f6kad global konkurrens beh\u00f6ver vi n\u00e5 ut med budskapet till potentiella bes\u00f6kare om v\u00e5r destination. En nyckel till framg\u00e5ng \u00e4r att vi utvecklar v\u00e5r kommunikation. Detta kr\u00e4ver fokus, beslutsamhet och att vi t\u00e4nker strategiskt kring hur, n\u00e4r, vad och med vem vi kommunicerar. Kommunikation \u00e4r d\u00e4rf\u00f6r en fortsatt prioriterad strategi mot 2030. H\u00f6ga Kusten vill vara en attraktiv plats f\u00f6r bes\u00f6kare och vara en plats d\u00e4r man vill leva, bo och verka.<\/p><h4>Bygg personliga kundrelationer<\/h4><p>Konkurrensen om m\u00e4nniskors tid och uppm\u00e4rksamhet \u00f6kar och v\u00e4rlden r\u00f6r sig allt snabbare och blir allt mer komplex. F\u00f6r att H\u00f6ga Kusten ska kunna n\u00e5 ut till r\u00e4tt bes\u00f6kare, i r\u00e4tt tid, beh\u00f6ver vi kommunicera mera samt arbeta mer och smartare med marknadsf\u00f6ring. Bes\u00f6kare vill k\u00e4nna sig viktiga, sedda och prioriterade. De vill k\u00e4nna sig v\u00e4lkomna och de m\u00e4nskliga, personliga och \u00e4rliga m\u00f6tena blir allt viktigare. H\u00e4r kommer v\u00e5rt l\u00e4gereldsperspektiv in igen. Genom att vi b\u00e5de utvecklar och bygger vidare p\u00e5 v\u00e5r k\u00e4rna och v\u00e4rnar om v\u00e5ra grundattityder kan vi bygga personligare, mer l\u00e5ngsiktiga relationer med v\u00e5ra bes\u00f6kare.<\/p><h4>Smart digitalisering<\/h4><p>H\u00f6ga Kusten beh\u00f6ver en or\u00e4dd digital strategi f\u00f6r att kunna konkurrera p\u00e5 en allt mer digitaliserad global destinationsmarknad. Detta inneb\u00e4r att vi beh\u00f6ver bli b\u00e4ttre p\u00e5 att ta tillvara p\u00e5 de m\u00f6jligheter och m\u00f6ta de utmaningar som digitaliseringen medf\u00f6r. Vi beh\u00f6ver hitta och anv\u00e4nda skarpare verktyg f\u00f6r kundk\u00e4nnedom, marknadsf\u00f6ring, f\u00f6rs\u00e4ljning, bokning, uppf\u00f6ljning. Vi beh\u00f6ver bli b\u00e4ttre p\u00e5 att samla in, analysera och anv\u00e4nda kunddata.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-0697018 e-con-full e-flex e-con e-child\" data-id=\"0697018\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59c58f1 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"59c58f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;],&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/04\/Kulturarv-fo\u0308r-ba\u030ade-sma\u030a-och-stora_1x1.jpg\" class=\"attachment-full size-full wp-image-761\" alt=\"\" srcset=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/04\/Kulturarv-fo\u0308r-ba\u030ade-sma\u030a-och-stora_1x1.jpg 2000w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/04\/Kulturarv-fo\u0308r-ba\u030ade-sma\u030a-och-stora_1x1-300x300.jpg 300w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/04\/Kulturarv-fo\u0308r-ba\u030ade-sma\u030a-och-stora_1x1-1024x1024.jpg 1024w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/04\/Kulturarv-fo\u0308r-ba\u030ade-sma\u030a-och-stora_1x1-150x150.jpg 150w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/04\/Kulturarv-fo\u0308r-ba\u030ade-sma\u030a-och-stora_1x1-768x768.jpg 768w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/04\/Kulturarv-fo\u0308r-ba\u030ade-sma\u030a-och-stora_1x1-1536x1536.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4309d83 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"4309d83\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"2560\" src=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/10\/20200828_1412331600x2560.jpg\" class=\"attachment-full size-full wp-image-4499\" alt=\"\" srcset=\"https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/10\/20200828_1412331600x2560.jpg 1600w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/10\/20200828_1412331600x2560-188x300.jpg 188w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/10\/20200828_1412331600x2560-640x1024.jpg 640w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/10\/20200828_1412331600x2560-768x1229.jpg 768w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/10\/20200828_1412331600x2560-960x1536.jpg 960w, https:\/\/www.hkdest.se\/wp-content\/uploads\/2021\/10\/20200828_1412331600x2560-1280x2048.jpg 1280w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-ce580f8 e-con-full e-flex e-con e-child\" data-id=\"ce580f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<article class=\"elementor-element elementor-element-dab0807 e-con-full e-flex e-con e-child\" data-id=\"dab0807\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c14eaf elementor-widget elementor-widget-heading\" data-id=\"6c14eaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fler strategiska omr\u00e5den\nmot 2030<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2e11c0 elementor-widget elementor-widget-text-editor\" data-id=\"b2e11c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Utifr\u00e5n omv\u00e4rldens utmaningar, v\u00e5ra egna styrkor och svagheter samt v\u00e5r vision och v\u00e5ra m\u00e5l har vi identifierat fem strategiska omr\u00e5den med tillh\u00f6rande delstrategier som vi bed\u00f6mer att vi beh\u00f6ver jobba med f\u00f6r att vara framg\u00e5ngsrika mot 2030.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t<article class=\"elementor-element elementor-element-6ceed36 e-con-full e-flex e-con e-child\" data-id=\"6ceed36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c24010 elementor-position-inline-end elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"5c24010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t\u00d6ka attraktionskraften\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSkapa fler reseanledningar och \u00f6ka investeringsgraden.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b47b2 elementor-position-inline-end elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"79b47b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSt\u00e4rk systemet\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tF\u00f6rdjupad samverkan och f\u00f6renkla och underl\u00e4tta f\u00f6retagande och entrepren\u00f6rskap.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-794c3d6 elementor-position-inline-end elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"794c3d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tHellre h\u00e5llbart\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tFler bes\u00f6kare under hela \u00e5ret och h\u00e5llbarhet i allt.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eea653 elementor-position-inline-end elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"9eea653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTuristanpassa tillg\u00e4ngligheten\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tUtveckla infrastrukturen och \u00f6ka tillg\u00e4ngligheten.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/section>\n\t\t\t\t<\/main>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lyft kommunikationen\u200b Kommunikation \u00e4r en fortsatt prioriterad strategi mot 2030 f\u00f6r att st\u00e4rka platsvarum\u00e4rket ytterligare. Vi beh\u00f6ver ocks\u00e5 bygga personligare, mer l\u00e5ngsiktiga relationer med v\u00e5ra bes\u00f6kare. Strategi 2030 Vad betyder det? St\u00e4rk platsvarum\u00e4rket I en \u00f6kad global konkurrens beh\u00f6ver vi n\u00e5 ut med budskapet till potentiella bes\u00f6kare om v\u00e5r destination. En nyckel till framg\u00e5ng \u00e4r [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2273,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"projekt":[],"kategori":[],"class_list":["post-2279","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lyft kommunikationen - H\u00f6ga Kusten Destinationsutveckling<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hkdest.se\/en\/destinationsutveckling\/strategi2030\/lyft-kommunikationen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lyft kommunikationen - H\u00f6ga Kusten Destinationsutveckling\" \/>\n<meta property=\"og:description\" content=\"Lyft kommunikationen\u200b Kommunikation \u00e4r en fortsatt prioriterad strategi mot 2030 f\u00f6r att st\u00e4rka platsvarum\u00e4rket ytterligare. 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